White Shirts for Men

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months

497K

Growth, 90 days vs prior 90

+31.6%

Conversion, latest week

1.6%

Market size, estimated

$167Ka year

Peak month

June2.2× the quietest month

Top search term

white tshirts113K searches a year

Listings sell for $20.91 on average, from $7.82 to $48.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.91 that is $2K to $5K a year per listing.

Average price

$20.91inside the $15 to $100 sweet spot

Price range

$7.82–$48.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #480 within Underwear. It carries 44,946 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#480in Underwear

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

44,946per listing

Listings tracked

65

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months