White Shawl

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

+53.8%

Conversion, latest week

3.7%

Market size, estimated

$315Ka year

Peak month

May2.0× the quietest month

Top search term

white shawl243K searches a year

Listings sell for $14.62 on average, from $5.51 to $59.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $14.62 that is $7K to $11K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$5.51–$59.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

8.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Scarves & Wraps. It carries 2,262 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Scarves & Wraps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,262per listing

Listings tracked

27

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months