White Scarf

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

-42.9%

Conversion, latest week

3.8%

Market size, estimated

$157Ka year

Peak month

December5.9× the quietest month

Top search term

white scarf211K searches a year

Listings sell for $10.85 on average, from $4.95 to $59.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.85 that is $3K to $5K a year per listing.

Average price

$10.85under the $15 to $100 sweet spot

Price range

$4.95–$59.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

5.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #223 within Scarves & Wraps. It carries 1,549 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#223in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,549per listing

Listings tracked

42

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months