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White Romper

Pass

White Romper scores 65 out of 100, a Pass. Shoppers spend an estimated $380K a year here, search demand grew +56.7% this quarter, and an estimated 20.8% of orders come back.

Filters No Dominant Brand High Returns
Flapen Score
65
65 / 100Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$380K/yr5.2M searches / yr
90-day growth
+56.7%search demand this quarter
Competition
8%top-5 click share · 145 brands · 157 sellers

Flapen Score

White Romper against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Romper is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The White Romper market on Amazon at a glance

Shoppers on Amazon United States searched for White Romper 5.2M times last year and spent an estimated $380K. The top 5 brands take 28% of clicks. Demand peaks in Apr–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
+56.7%
Conversion, latest week
0.2%
Market size, estimated
$380Ka year
Peak month
July11.9× the quietest month
Top search term
white romper648K searches a year

02 · Price

A sale here is worth $34.51.

Listings sell for $34.51 on average, from $13.11 to $92.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $34.51 that is $0 to $3K a year per listing.

Average price
$34.51inside the $15 to $100 sweet spot
Price range
$13.11–$92.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
20.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #310 within Clothing Sets. It carries 1,169 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#310in Clothing Sets
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
1,169per listing
Listings tracked
369

04 · Newcomers

23 of last year's 135 launches cleared the first-year sales bar.

135 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
135
Successful launches
23Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Romper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

145 falling

Sellers

157

Top-5 brand share

28%

Top 20: 57%

Top-5 click share

8%

Top 20: 21%

Open market

71%

  • Brand 110%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

White Romper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 11.9×

Search terms

Top White Romper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white romper648K/yr
  • white jumpsuit woman651K/yr
  • white two piece outfits for women414K/yr
  • white jumpsuit458K/yr
  • white romper women361K/yr
  • all white outfits for women289K/yr
  • white 2 piece set for women331K/yr
  • white two piece set251K/yr
  • white pants suit for women293K/yr
  • white set240K/yr

Reviews and returns

What reviews say buyers love and hate about White Romper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
20.8%of orders come back
“Too short”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common White Romper questions

Answered from the same tracked data.