white robe men
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Incredible$14.92–$57.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,944.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, white robe men is a $26K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white robe men market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$37K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 20.7%
- Avg brand age
- 53 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
19%
- PJGGZ31%
- NY Threads20%
- Amazon Essentials15%
- Inner Wish5%
- UTJZIB5%
- Turkish Linen5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top white robe men search terms
- white robe men22K/yr
- mens white robe12K/yr
- white bathrobe men5K/yr
- white bath robe men4K/yr
- white mens robe4K/yr
Top white robe men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJGGZ Mens Shawl Collar Bathrobe Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(White L/XL)
PJGGZ$22.934.4★820 rev
NY Threads Mens Robe Luxury Plush Fleece Mens Bathrobe Spa Bath Robe for Men Large-X-Large White
NY Threads$22.944.7★51,758 rev
NY Threads Mens Robe with Hood Luxury Plush Fleece Hooded Mens Bathrobe Spa Bath Robe for Men Large/X-Large White
NY Threads$22.864.7★40,857 rev
Amazon Essentials Mens Lightweight Waffle Robe White XX-Large Big
Amazon Essentials$23.824.4★494 rev
Turkish Linen Mens Waffle Bathrobe Lightweight Kimono Spa Robe Quick Dry Bath & Shower Robe for Men with Pockets
Turkish Linen$29.324.4★2,722 rev
Newest
by launch date
PAVILIA Mens Soft Robe Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (White L/XL)
PAVILIA$20.05509 rev
Inner Wish Mens Cotton Waffle Kimono Robe Lightweight Soft Spa Shower Bathrobe Hotel Lounge Robes for Men WHITE M
Inner Wish$18.4168 rev
Inner Wish Mens Terry Cloth Bathrobe - Soft Absorbent Quick-Dry Spa Robe with Pockets Lightweight Robe for Lounge & ShowerSnow WhiteL/XL
Inner Wish$33.0973 rev
Get Trend Waffle Robes for Men M-3XL Lightweight Soft Bathrobes Cozy House Coat for Spa Shower & Hotel (XL White)
Get Trend$19.62317 rev
Get Trend Waffle Robes for Men M-3XL Lightweight Soft Bathrobes Cozy House Coat for Spa Shower & Hotel (3XL White)
Get Trend$16.70317 rev
Trending
90-day click momentumGet Trend Waffle Robes for Men M-3XL Lightweight Soft Bathrobes Cozy House Coat for Spa Shower & Hotel (XL White)
Get Trend$19.624.4★
Get Trend Waffle Robes for Men M-3XL Lightweight Soft Bathrobes Cozy House Coat for Spa Shower & Hotel (3XL White)
Get Trend$16.704.4★
PAVILIA Mens Soft Robe Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (White L/XL)
PAVILIA$20.054.7★
Inner Wish Mens Cotton Waffle Kimono Robe Lightweight Soft Spa Shower Bathrobe Hotel Lounge Robes for Men WHITE M
Inner Wish$18.414.6★
Turkish Linen Mens Waffle Bathrobe Lightweight Kimono Spa Robe Quick Dry Bath & Shower Robe for Men with Pockets
Turkish Linen$29.324.4★
What buyers say about white robe men
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Soft comfortable perfect after shower”
“The fit is comfortable”
“Lightweight Comfort”
“Towel material, perfect for after shower”
“Good quality”
“It is comfortable and warm”
“it was exactly what i wanted”
“This item was affordable”
“Smooth belt”
What buyers complain about
“Not as thick as I expected”
“Odd fit”
“seems very cheap”
“sleeves are too long”
“Super cheap fabric”
“this time the color is off”
“thin”
“I expected a heavier weight terry cloth for the price”
“Stains of blood or feces on the robe”
“All my tattoos visible kind of see through”
Top return reasons
Common questions
- Is white robe men profitable to sell on Amazon United States?
- The niche generates $26K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the white robe men niche?
- 14 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in white robe men?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 7.1% — above our launch gate.
- When does demand for white robe men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the white robe men niche?
- Listings span $14.92–$57.99; the average listing price is $24.81 (sweet spot $15–$100). The average incumbent carries 5,945 reviews — the moat a new listing must climb.