Is white robe profitable to sell on Amazon United States?

The niche generates $161K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).

How competitive is the white robe niche?

13 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in white robe?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for white robe peak?

Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the white robe niche?

Listings span $14.75–$76.37; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 8,368 reviews — the moat a new listing must climb.

white robe

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$25.78

avg listing price — sweet spot $15–$100

Price range

Incredible$14.75–$76.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$161K

$161K/yr · 763K searches

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad8,368.1

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, white robe is a $161K/yr Amazon United States market (763K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

white robe market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $155K–$206K; units × avg price
Conversion rate: 0.8%
Avg BSR: #446
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.7%
Avg brand age: 49 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

13%

Turquaz29%
Amazon Essentials21%
Ekouaer11%
NY Threads10%
Turkish Linen9%
PAVILIA7%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top white robe search terms

waffle robe242K/yr +4.3%0.4% conv.
white robe203K/yr +4.1%0.6% conv.
waffle knit robe86K/yr -6.9%0.1% conv.
hotel robe47K/yr -9.8%0.4% conv.
waffle knit robes for women39K/yr -9.4%0.1% conv.
getting ready robe22K/yr +17.1%0.1% conv.
light pink robe15K/yr -26.4%0.2% conv.
bath robes unisex12K/yr -31.3%0.3% conv.
amazon essentials robe10K/yr -16.0%0.2% conv.
hot tub robes13K/yr -28.2%0.0% conv.

All search terms

Top white robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women

Turquaz$28.944.4★10,435 rev

Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)

Turkish Linen$28.924.4★8,266 rev

Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium

Amazon Essentials$20.794.6★802 rev

PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M

PAVILIA$19.564.5★3,475 rev

Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear

Ekouaer$22.704.3★2,164 rev

Newest

by launch date

Ekouaer Womens Silk Robe Short Satin Kimono Robe 3/4 Sleeves Lace Trim Bathrobe V Neck Bride Bridsmaid Sleepwear with Pocket

Ekouaer$14.7562 rev

5mo ago

Ekouaer Robes for Women Waffle Knit Bathrobe Lightweight Kimono Robe Knee Length Loungewear with Pockets Gray Purple L

Ekouaer$23.18325 rev

1y ago

Ekouaer Women Satin Robes Short Silky Batheobe with Pockets Sexy Bridesmaid Wedding Kimono Robes Sleepwear White L

Ekouaer$16.92503 rev

1y ago

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe

Yurhap$21.693,616 rev

2y ago

NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White

NY Threads$17.79479 rev

2y ago

What buyers say about white robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Its very soft”

Size-Overall12%

“Fits many sizes”

Comfort-Overall11%

“Very comfortable”

Quality-Overall11%

“It's good quality and fit comfortably”

Weight Light6%

“not too heavy or too light”

Warmth5%

“soft fluffy and warm”

Advertised Vs Actual Product4%

“As described”

Color4%

“Color is accurate”

Value For Money3%

“Good for the price”

Material Quality3%

“Good material”

What buyers complain about

Size-Overall22%

“Longer than expected”

Thickness6%

“Not real thick”

Quality-Overall4%

“Not well made”

Pilling/Linting3%

“It's snowing lint”

Thin3%

“Thin”

Gap/Hole2%

“There is already a hole in the shoulder area”

Weight Heavy2%

“Way too heavy of what I”

Hard Feel2%

“The robe is a bit stiff”

Material Quality2%

“Cheaply material”

Comfort-Overall2%

“not the spa feel I expected”

Top return reasons

Size-Overall35%

Length12%

Material Quality11%

Thin9%

Sleeve Fit6%

Color3%

Quality-Overall3%

Arm Fit3%

Advertised Vs Actual Product3%

Chest Fit2%

Common questions

Is white robe profitable to sell on Amazon United States?: The niche generates $161K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).
How competitive is the white robe niche?: 13 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in white robe?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.9% — above our launch gate.
When does demand for white robe peak?: Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the white robe niche?: Listings span $14.75–$76.37; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 8,368 reviews — the moat a new listing must climb.