Is white push up bra profitable to sell on Amazon United States?

The niche generates $38K/yr across 99 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +38.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the white push up bra niche?

36 brands and 135 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in white push up bra?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Strap/String Quality. The return rate is 11.0% — above our launch gate.

When does demand for white push up bra peak?

Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the white push up bra niche?

Listings span $10.49–$61.79; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 9,222 reviews — the moat a new listing must climb.

white push up bra

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (11.0%) keeps it on the watch list.

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$22.15

avg listing price — sweet spot $15–$100

Price range

Great$10.49–$61.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+38.6%

90-day search growth — must beat 0% to launch

Review moat

Bad9,221.54

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$38K

$38K/yr · 292K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, white push up bra is a $38K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white push up bra market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $33K–$44K; units × avg price
Conversion rate: 0.6%
Avg BSR: #296
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.1%
Avg brand age: 42 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

135

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

20%

Top 20: 45%

Open market

34%

Maidenform44%
Lusait7%
DEANGELMON5%
DELIMIRA4%
Warner's3%
CRZ YOGA3%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +38.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top white push up bra search terms

maidenform comfort devotion bra37K/yr -18.5%0.2% conv.
t back bra19K/yr +156.7%0.2% conv.
racerback bras for women front closure19K/yr +70.8%0.1% conv.
y back bras for women21K/yr +7.9%0.1% conv.
seamless racerback bra16K/yr +107.8%0.4% conv.
maidenform push up bras for women16K/yr +14.2%0.1% conv.
racer back bras13K/yr +106.5%0.3% conv.
maidenform push up bra16K/yr +36.5%0.1% conv.
maidenform tshirt bra19K/yr +46.6%0.3% conv.
bra racerback12K/yr +63.3%0.3% conv.

All search terms

Top white push up bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maidenform Womens One Fab Fit T-shirt Bra Lightly-lined Underwire Racerback For Bras Latte Lift 36B US

Maidenform$17.744.2★22,668 rev

Lusait Womens Wireless Jelly Bra Seamless Lace Racerback Bralette Comfort No Underwire Everyday T-Shirt Bra Beige M

Lusait$26.794.3★211 rev

BAYDI Clouduxi Y Back Sports Bras for Women- Low Impact Padded Racerback Spaghetti Strap Womens Workout Yoga Gym Tops Pale Khaki

BAYDI$24.974.4★321 rev

CRZ YOGA Butterluxe Y Back Sports Bras for Women - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Black Medium

CRZ YOGA$25.994.5★7,809 rev

Maidenform Womens One Fab Fit T-shirt Bra Lightly-lined Underwire Racerback For Bras Black 38C US

Maidenform$17.624.2★22,668 rev

Newest

by launch date

Lusait Womens Jelly Bra Seamless Wireless Lace Racerback Bralette Buttery Soft Comfort Deep V Plunge T-Shirt Bra Beige M

Lusait$26.72158 rev

4mo ago

Lusait Womens Wireless Jelly Bra Seamless Lace Racerback Bralette Comfort No Underwire Everyday T-Shirt Bra Beige M

Lusait$26.79211 rev

6mo ago

VQJ Womens Wireless Bra Ultra Soft Deep V Plunge Jelly Push Up Seamless Comfort Bralette with Light Support No Underwire Everyday T-Shirt Bra (Black-XL)

VQJ$19.3277 rev

9mo ago

DEANGELMON Front Closure Bras for Women Racerback Bra No Underwire Seamless Push Up T-Shirts Bras Supportive Womens Bralettes(Gray S)

DEANGELMON$20.28417 rev

1y ago

Cuteio Racerback Bras with Metal Magnetic Front Closure - Wireless for Women No Underwire Seamless Supportive Everyday Full Coverage Comfortable Tshirt Bralettes Skin L

Cuteio$16.42240 rev

1y ago

What buyers say about white push up bra

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall33%

“Extremely comfortable”

Size-Overall17%

“Amazing fit”

Soft Feel6%

“Buttery soft”

Quality-Overall5%

“It is well made”

Value For Money4%

“Definitely worth the price”

Material Quality3%

“Comfortable material”

Color2%

“I love the color”

Strap/String Quality2%

“Straps are nice”

Shape/Style2%

“Flattering”

Exercise/Sports Suitability2%

“Perfect sports bras”

What buyers complain about

Size-Overall18%

“It was huge”

Comfort-Overall7%

“This bra is not comfortable at all”

Strap/String Quality7%

“the strap broke off from the back”

Quality-Overall5%

“cheaply made”

Durability5%

“poor durability”

Chest Fit3%

“Not Secure for the large chested”

Advertised Vs Actual Product3%

“not what is shown”

Product Condition2%

“Arrived used”

Allergies2%

“I have a rash everywhere”

Material Quality2%

“Material is not as soft as other ones that I have gone with the same material”

Top return reasons

Size-Overall61%

Chest Fit19%

Comfort-Overall3%

Advertised Vs Actual Product2%

Shape/Style2%

Cushion2%

Material Quality1%

Color1%

Strap/String Quality1%

Arm Fit1%

Common questions

Is white push up bra profitable to sell on Amazon United States?: The niche generates $38K/yr across 99 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +38.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the white push up bra niche?: 36 brands and 135 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in white push up bra?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Strap/String Quality. The return rate is 11.0% — above our launch gate.
When does demand for white push up bra peak?: Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the white push up bra niche?: Listings span $10.49–$61.79; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 9,222 reviews — the moat a new listing must climb.