White Purse

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+58.6%

Conversion, latest week

2.4%

Market size, estimated

$2.7Ma year

Peak month

April3.9× the quietest month

Top search term

white purse1.0M searches a year

Listings sell for $34.53 on average, from $7.89 to $374.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $34.53 that is $26K to $35K a year per listing.

Average price

$34.53inside the $15 to $100 sweet spot

Price range

$7.89–$374.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$26K–$35K

Returns

7.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #216 within Hobo Bags. It carries 2,392 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#216in Hobo Bags

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,392per listing

Listings tracked

70

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months