White Puffer Vest

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

288K

Growth, 90 days vs prior 90

-37.3%

Conversion, latest week

1.1%

Market size, estimated

$81Ka year

Peak month

December6.7× the quietest month

Top search term

white vest for men58K searches a year

Listings sell for $25.73 on average, from $6.40 to $47.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.73 that is $0 to $3K a year per listing.

Average price

$25.73inside the $15 to $100 sweet spot

Price range

$6.40–$47.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #115 within Coats, Jackets & Vests. It carries 5,558 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#115in Coats, Jackets & Vests

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

5,558per listing

Listings tracked

140

25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months