White Polo

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months

479K

Growth, 90 days vs prior 90

+62.4%

Conversion, latest week

2.0%

Market size, estimated

$166Ka year

Peak month

August3.1× the quietest month

Top search term

white polo114K searches a year

Listings sell for $17.55 on average, from $8.50 to $71.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.55 that is $2K to $4K a year per listing.

Average price

$17.55inside the $15 to $100 sweet spot

Price range

$8.50–$71.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

6.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #117 within Active Shirts & Tees. It carries 3,410 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#117in Active Shirts & Tees

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,410per listing

Listings tracked

85

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months