White Platform Sneakers for Women

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

643K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

0.1%

Market size, estimated

$40Ka year

Peak month

August4.2× the quietest month

Top search term

puma women196K searches a year

Listings sell for $52.25 on average, from $9.78 to $237.45. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $52.25 that is $0 to $5K a year per listing.

Average price

$52.25inside the $15 to $100 sweet spot

Price range

$9.78–$237.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,337 within Fashion Sneakers. It carries 4,921 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

5.1%

Average rank

#1,337in Fashion Sneakers

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

4,921per listing

Listings tracked

338

74 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

74

Successful launches

16Amazon's first-year sales bar

Average brand age

38 months