White Platform Heels

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

764K

Growth, 90 days vs prior 90

+42.1%

Conversion, latest week

0.2%

Market size, estimated

$64Ka year

Peak month

October2.5× the quietest month

Top search term

white platform heels267K searches a year

Listings sell for $40.10 on average, from $17.19 to $137.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.10 that is $0 to $4K a year per listing.

Average price

$40.10inside the $15 to $100 sweet spot

Price range

$17.19–$137.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

13.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #417 within Sandals. It carries 1,158 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#417in Sandals

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,158per listing

Listings tracked

195

39 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months