White Pencil Skirt

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+93.8%

Conversion, latest week

1.2%

Market size, estimated

$74Ka year

Top search term

white athletic skirt100K searches a year

Listings sell for $23.32 on average, from $10.01 to $144.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.32 that is $0 to $2K a year per listing.

Average price

$23.32inside the $15 to $100 sweet spot

Price range

$10.01–$144.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,263 within Skirts. It carries 3,413 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#4,263in Skirts

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,413per listing

Listings tracked

113

27 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months