White Pants for Men

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months

873K

Growth, 90 days vs prior 90

+27.6%

Conversion, latest week

1.4%

Market size, estimated

$276Ka year

Peak month

October2.2× the quietest month

Top search term

white pants men381K searches a year

Listings sell for $22.61 on average, from $11.28 to $35.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.61 that is $2K to $6K a year per listing.

Average price

$22.61inside the $15 to $100 sweet spot

Price range

$11.28–$35.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

11.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #132 within Pants. It carries 8,308 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#132in Pants

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

8,308per listing

Listings tracked

41

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months