white oxford shirt men
Skip itHigh returns (11.0%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Price range
Great$7.50–$73.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay3,620.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 145K searches
Returns
Bad11.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white oxford shirt men is a $38K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white oxford shirt men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #481
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 1.1%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
22%
Top 20: 53%
Open market
26%
- Amazon Essentials22%
- Alimens & Gentle15%
- J.VER12%
- Telotol11%
- LucMatton10%
- JEMITOP5%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -3.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top white oxford shirt men search terms
- white oxford shirt men35K/yr
- oxford shirts16K/yr
- blue oxford shirt men10K/yr
- mens white oxford shirt8K/yr
- mens white oxford button down shirt9K/yr
- slim fit oxford shirt men8K/yr
- cotton oxford shirts for men6K/yr
- long sleeve oxford shirts for men7K/yr
- mens oxford button down shirt4K/yr
- oxford shirts for men slim fit5K/yr
Top white oxford shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large
LucMatton$16.894.4★110 rev
J.VER Mens Oxford Dress Shirts Regular Fit Long Sleeve Button Down Collar Shirt with Pocket A-White X-Large
J.VER$20.514.4★4,631 rev
Mens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket
Telotol$23.604.3★207 rev
Amazon Essentials Mens Slim-Fit Long-Sleeve Oxford Cotton Shirt White Small
Amazon Essentials$15.404.4★8,600 rev
JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L
JEMITOP$18.244.4★173 rev
Newest
by launch date
Van Heusen Mens Pinpoint Regular Fit Solid Button Down Collar Dress Shirt White 16.5 Neck 34-35 Sleeve
Van Heusen$31.503,588 rev
Tommy Hilfiger Mens Long Sleeve Oxford Shirts in Regular Fit Mens Button Down Shirts Also Available in Big and Tall Optic White Large
Tommy Hilfiger$46.67228 rev
JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L
JEMITOP$18.24173 rev
LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large
LucMatton$16.89110 rev
Alimens & Gentle White Oxford Shirts Men Long Sleeve Stretch Dress Shirt
Alimens & Gentle$18.4857 rev
Trending
90-day click momentumMens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket
Telotol$23.324.3★
LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large
LucMatton$16.894.4★
Tommy Hilfiger Mens Long Sleeve Oxford Shirts in Regular Fit Mens Button Down Shirts Also Available in Big and Tall Optic White Large
Tommy Hilfiger$46.674.8★
JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L
JEMITOP$18.244.4★
Mens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket
Telotol$23.604.3★
What buyers say about white oxford shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Decent quality”
“Excellent value”
“Good material”
“Comfortable”
“beautiful color”
“Very soft”
“Just as pictured”
“Nice style”
“Breathable and comfortable,”
What buyers complain about
“Size is too Big”
“Not Wrinkle Free”
“Cheap material”
“Definitely not RL quality”
“Different than picture”
“Not worth the purchase”
“Thick”
“The shirt tore the first time I wore it I didnt use a jacket or nothing on top of it”
“I got a worn shirt instead of brand new”
“No shirt pocket”
Top return reasons
Common questions
- Is white oxford shirt men profitable to sell on Amazon United States?
- The niche generates $38K/yr across 89 tracked products. 10 of 34 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the white oxford shirt men niche?
- 21 brands and 29 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in white oxford shirt men?
- Top complaints mined from reviews: Size-Overall, Wrinkles, Material Quality. The return rate is 11.0% — above our launch gate.
- When does demand for white oxford shirt men peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the white oxford shirt men niche?
- Listings span $7.50–$73.13; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 3,621 reviews — the moat a new listing must climb.