Skip to content

White Overalls

Maybe

Products sell for $36.58 on average, inside the sweet spot. But returns run at 17.3% of orders, so White Overalls is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$70K/yr290K searches / yr
90-day growth
+88.3%search demand this quarter
Competition
28%top-5 click share · 22 brands · 33 sellers

Flapen Score

White Overalls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Overalls is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Overalls market on Amazon at a glance

Shoppers on Amazon United States searched for White Overalls 290K times last year and spent an estimated $70K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +88.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+88.3%
Conversion, latest week
0.7%
Market size, estimated
$70Ka year
Peak month
September8.1× the quietest month
Top search term
white overalls141K searches a year

02 · Price

A sale here is worth $36.58.

Listings sell for $36.58 on average, from $19.08 to $54.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.58 that is $0 to $4K a year per listing.

Average price
$36.58inside the $15 to $100 sweet spot
Price range
$19.08–$54.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
17.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #150 within Jumpsuits, Rompers & Overalls. It carries 2,175 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
7.3%
Average rank
#150in Jumpsuits, Rompers & Overalls
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,175per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top White Overalls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

33

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

28%

Top 20: 69%

Open market

16%

  • luvamia43%
  • roswear17%
  • Vetinee8%
  • ANRABESS8%
  • Dickies5%
  • Cicy Bell4%
  • Open — no brand owns it (16 brands, 16%)

Demand

White Overalls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.1×

Search terms

Top White Overalls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white overalls141K/yr
  • white overalls for women98K/yr
  • womens white overalls13K/yr
  • white overalls women12K/yr
  • white denim overalls6K/yr
  • white denim overalls for women6K/yr
  • white overall5K/yr
  • white womens overalls5K/yr
  • overalls white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Overalls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.04

Didnt like the fit

Too big

These run small

Quality-Overall6%+0.40

These are made so cheaply

Poor quality

bad fit or bad quality

Material Quality5%−0.12

Poor quality fabric

The material is very thin

The fabric quality is lower than I expected

Product Condition3%−0.09

they definitely were used before

Stretchability/Expandability/Elasticity3%+0.32

doesn't have a lot of stretch

Size down, the stretch makes them too big very quickly

Stretchy

Love

Size-Overall28%−0.04

They are quite snug

Cute out fit

Great fit

Quality-Overall14%+0.40

Good quality

hardware is good quality

Appears well made

Comfort-Overall11%+1.61

Super comfortable

comfortable to last all day

keeping for comfort

Material Quality5%−0.12

The material is soft and stretchy as well as thick and breathable

Good material

Material feels sturdy

Soft Feel4%

I was really impressed with how soft

The fabric is soft

The denim is soft

Return

17.3% Return rate 80% Fixable by listing

Size-Overall43%▅▇▇█▇█

Didnt like the fit

Too big

These run small

Waist Fit16%█▇▇▅▆▅

it was too short in torso then I got a small

hip/waist area REALLY NARROW and tight, then baggy the rest of the way down

They are big in the waist

Length12%█▆▅▆▆▆
Hip Fit4%▆▇▆█▆▄
Color4%██▅▅▆▆

FAQ

Common White Overalls questions

Answered from the same tracked data.