White Necklace

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

+91.1%

Conversion, latest week

2.9%

Market size, estimated

$166Ka year

Peak month

July4.7× the quietest month

Top search term

white necklace68K searches a year

Listings sell for $14.07 on average, from $4.86 to $33.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $14.07 that is $0 to $1K a year per listing.

Average price

$14.07under the $15 to $100 sweet spot

Price range

$4.86–$33.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,743 within Jewelry Sets. It carries 496 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#1,743in Jewelry Sets

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

496per listing

Listings tracked

81

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months