white mustache
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great161.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.65–$21.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Market size
Bad$96K$96K/yr · 72K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white mustache is a $96K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
white mustache market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $133K–$177K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 1.4%
- Avg brand age
- 64 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
445
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
1%
- The White Moustache78%
- Yan Dream14%
- White Mountain2%
- EMORBALS1%
- Cosela1%
- Adytom1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 6.4×
Top white mustache search terms
- white moustache yogurt21K/yr
- white mustache31K/yr
- white mustache yogurt8K/yr
- white moustache6K/yr
- the white moustache3K/yr
- white mustache and eyebrows4K/yr
Top white mustache products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The White Moustache Yogurt Greek Dates 8 Ounce
The White Moustache$6.864.9★85 rev
The White Moustache Yogurt Greek Style Orange Blossom Honey Walnut 8 Ounce
The White Moustache$6.884.8★66 rev
The White Moustache Yogurt Greek Style Plain 8 Ounce
The White Moustache$6.874.9★35 rev
The White Moustache Persian Yogurt 8 OZ
The White Moustache$6.874.6★29 rev
2pcs White Self Adhesive Fake Mustache Men Stick On Moustache Costume Facial Hair for Cosplay Party
Yan Dream$8.974.1★136 rev
Newest
by launch date2pcs White Self Adhesive Fake Mustache Men Stick On Moustache Costume Facial Hair for Cosplay Party
Yan Dream$8.97136 rev
EMORBALS Fake Mustache and Goatee Stick On Fake Goatee Costume Facial Hair for Adults Kids-White-Suitable for Children Over 3 Years Old
EMORBALS$7.5126 rev
Yan Dream 5pcs/Pack White Fake Mustache for Men Classic Halloween Self Adhesive Fake Beard Novelty Stick On Fake Mustaches
Yan Dream$12.6381 rev
Yan Dream 2pcs Old Man Mustache and Eyebrows 100 Days of School Grandpa White Fake Facial Hair Mustaches for Halloween Party
Yan Dream$7.7677 rev
Cosela Self Adhesive Fake Mustache White False Facial Hair Stick On Cosplay Mustache Halloween Party
Cosela$5.6587 rev
Trending
90-day click momentumThe White Moustache Persian Yogurt 8 OZ
The White Moustache$6.874.6★
The White Moustache Yogurt Greek Style Orange Blossom Honey Walnut 8 Ounce
The White Moustache$6.884.8★
The White Moustache Yogurt Greek Dates 8 Ounce
The White Moustache$6.864.9★
Cosela Self Adhesive Fake Mustache White False Facial Hair Stick On Cosplay Mustache Halloween Party
Cosela$5.654.2★
The White Moustache Yogurt Greek Style Plain 8 Ounce
The White Moustache$6.874.9★
What buyers say about white mustache
What buyers praise and complain about, mined from review topics.What buyers love
“This Yogurt tastes so authentic to homemade, absolutely incredible”
“Superior quality”
“Excellent, Creamy, Organic Yogurt, Perfect”
“easy to mix with a spoon if it separates a little”
“Sour cheery is my favorite”
“Super healthy”
“love the red one too”
“Great mixed with Vanilla Ice Cream or any Fruit”
“Lovely Tart Flavor”
“Excellent Best By date so far”
What buyers complain about
“No adhesive”
“This is so sour”
“instead received what can only be described as a tiny pile of disappointment with a weak identity crisis”
“The quality is unbelievably cheap”
“it was also very itchy”
“The mustache pieces were actually bigger than expected so I had to trim them”
“At $8.99, it is not cheap”
“the shape is nothing like the picture”
Top return reasons
Common questions
- Is white mustache profitable to sell on Amazon United States?
- The niche generates $96K/yr across 14 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the white mustache niche?
- 7 brands and 445 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in white mustache?
- Top complaints mined from reviews: Adhesion/Stickiness, Sour, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for white mustache peak?
- Demand peaks in Oct–Nov; the busiest month runs 6.4× the quietest.
- What does it cost to enter the white mustache niche?
- Listings span $5.65–$21.43; the average listing price is $8.87 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.