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58

white maxi skirt

Worth a look

Shows a sweet-spot price point ($25.31 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 82Conversion 14Competition 47Returns 11Price range 95Avg price 95Brand share 61Review moat 70Quality gap 68

Avg price

Incredible$25.31

avg listing price — sweet spot $15–$100

Price range

Incredible$17.76–$34.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+78.2%

90-day search growth — must beat 0% to launch

Review moat

Good707.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$645K

$645K/yr · 2.3M searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white maxi skirt is a $645K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

white maxi skirt market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$380K–$506K
units × avg price
Conversion rate
1.1%
Avg BSR
#4,142
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.5%
Avg brand age
-14 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

27%

  • DERAX40%
  • Xuani11%
  • Trendy Queen8%
  • NASHALYLY5%
  • ANRABESS5%
  • Facogoo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.2% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.4×

Top white maxi skirt search terms

  • white maxi skirt642K/yr
  • long white skirt407K/yr
  • white long skirt283K/yr
  • derax womens boho flowy maxi skirts elegant flared ruffle hem elastic high waisted summer fall a line long skirts white s73K/yr
  • white skirt long213K/yr
  • red maxi skirt110K/yr
  • white maxi skirts for women58K/yr
  • long white skirts for women51K/yr
  • white long skirts for women51K/yr
  • long brown skirt60K/yr
All search terms

Top white maxi skirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$64K20%$129K30%$193K40%$258K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white maxi skirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit well”

Comfort-Overall13%

“Very comfortable”

Quality-Overall10%

“Its well made overall”

Transparency6%

“Not see through”

Material Quality6%

“Great material”

Color4%

“The white color is gorgeous”

Value For Money3%

“Worth it”

Advertised Vs Actual Product3%

“Just as advertised”

Weight Light3%

“It is the perfect weight”

Pockets/Compartments2%

“Love the pockets”

What buyers complain about

Size-Overall11%

“it is too short”

Transparency10%

“Pretty see through”

Quality-Overall8%

“Cheap”

Color6%

“The color is also not a true white”

Length6%

“Shorter than I expected on the length even with the right size so If you want it to go to your feet then I would recommend getting a size bigger”

Material Quality5%

“Material is scratchy”

Waist Fit4%

“Rune a it large in the waist”

Thickness3%

“A little bit sheer”

Advertised Vs Actual Product2%

“not as long as the pictures”

Hip Fit2%

“Narrow through hips”

Top return reasons

Waist Fit27%
Size-Overall21%
Length19%
Material Quality9%
Transparency5%
Hip Fit4%
Advertised Vs Actual Product3%
Color2%
Shape/Style2%
Thin2%

Common questions

Is white maxi skirt profitable to sell on Amazon United States?
The niche generates $645K/yr across 26 tracked products. 14 of 17 products launched in the last 360 days are still selling. 90-day search growth is +78.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the white maxi skirt niche?
18 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in white maxi skirt?
Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 9.0% — above our launch gate.
When does demand for white maxi skirt peak?
Demand peaks in Jun–Jul–Oct; the busiest month runs 3.4× the quietest.
What does it cost to enter the white maxi skirt niche?
Listings span $17.76–$34.34; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.