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55

white maxi dress with sleeves

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but high returns (24.1%) keeps it on the watch list.

Market size 23Growth 63Conversion 3Competition 97Returns 0Price range 95Avg price 95Brand share 80Review moat 39Quality gap 80

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Incredible$39.97

avg listing price — sweet spot $15–$100

Price range

Incredible$14.83–$82.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+41.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,614.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$94K

$94K/yr · 938K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad24.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white maxi dress with sleeves is a $94K/yr Amazon United States market (938K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white maxi dress with sleeves market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$100K–$120K
units × avg price
Conversion rate
0.3%
Avg BSR
#1,058
Page quality
0%
Prime
98%
Sponsored
92%
Out of stock
2.0%
Avg brand age
28 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

77

Top-5 brand share

55%

Top 20: 82%

Top-5 click share

11%

Top 20: 28%

Open market

42%

  • ZESICA23%
  • MEROKEETY9%
  • BORIFLORS7%
  • BTFBM7%
  • PRETTYGARDEN6%
  • Kaximil6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Top white maxi dress with sleeves search terms

  • white dress long310K/yr
  • white maxi dresses for women46K/yr
  • white dress women long83K/yr
  • white long dresses64K/yr
  • white dresses long44K/yr
  • long white dresses54K/yr
  • long white dresses for women28K/yr
  • white maxi dress formal42K/yr
  • white floor length dress33K/yr
  • long white summer dress20K/yr
All search terms

Top white maxi dress with sleeves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$9382%$2K3%$3K4%$4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white maxi dress with sleeves

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Amazing fit”

Comfort-Overall12%

“It was comfortable and flattering”

Quality-Overall9%

“Amazing quality”

Shape/Style7%

“Very flattering”

Material Quality6%

“Lightweight material”

Color4%

“bright white”

Transparency3%

“Not see through”

Stretchability/Expandability/Elasticity3%

“The material is stretchy and comfortable”

Soft Feel2%

“Soft and comfortable”

Pockets/Compartments2%

“I LOVE pockets”

What buyers complain about

Size-Overall18%

“size down”

Transparency11%

“transparent”

Material Quality8%

“Horrible material”

Quality-Overall5%

“Looks cheap”

Shape/Style3%

“Not shaping,”

Advertised Vs Actual Product3%

“Not as described”

Chest Fit3%

“Tight across chest area”

Thickness2%

“thinner than I like”

Value For Money2%

“Slightly more expensive than I would have liked”

Color2%

“its not white”

Top return reasons

Size-Overall34%
Length10%
Chest Fit10%
Material Quality9%
Waist Fit6%
Transparency5%
Shape/Style5%
Thin3%
Advertised Vs Actual Product3%
Shoulder Fit3%

Common questions

Is white maxi dress with sleeves profitable to sell on Amazon United States?
The niche generates $94K/yr across 242 tracked products. 49 of 111 products launched in the last 360 days are still selling. 90-day search growth is +41.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the white maxi dress with sleeves niche?
68 brands and 77 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in white maxi dress with sleeves?
Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 24.1% — above our launch gate.
When does demand for white maxi dress with sleeves peak?
Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the white maxi dress with sleeves niche?
Listings span $14.83–$82.99; the average listing price is $39.97 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.