Is white masquerade mask profitable to sell on Amazon United States?

The niche generates $45K/yr across 50 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).

How competitive is the white masquerade mask niche?

34 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in white masquerade mask?

Top complaints mined from reviews: Quality-Overall, Durability, Comfort-Overall. The return rate is 7.7% — above our launch gate.

When does demand for white masquerade mask peak?

Demand peaks in Apr–Oct; the busiest month runs 3.9× the quietest.

What does it cost to enter the white masquerade mask niche?

Listings span $4.32–$23.47; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 2,554 reviews — the moat a new listing must climb.

white masquerade mask

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Price range

Okay$4.32–$23.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,554.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 158K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, white masquerade mask is a $45K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Apr–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white masquerade mask market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 2.2%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 6.9%
Avg brand age: 40 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

30%

Top 20: 70%

Open market

52%

Hoshin16%
Lansian7%
Geek-M7%
Coddsmz6%
Thmyo6%
MYSEUNI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Apr, Oct · busiest ÷ quietest = 3.9×

Open Trend

Top white masquerade mask search terms

white masquerade mask73K/yr -0.3%2.4% conv.
masquerade mask white17K/yr +16.0%1.9% conv.
white masquerade mask for women21K/yr -23.3%2.3% conv.
masquerade mask for women white10K/yr +2.0%2.1% conv.
white mask masquerade8K/yr -7.5%2.3% conv.
pearl masquerade mask9K/yr -39.7%0.4% conv.
white lace mask8K/yr -29.0%2.0% conv.
white lace masquerade mask6K/yr -16.5%1.6% conv.
white masquerade4K/yr -18.3%1.2% conv.

All search terms

Top white masquerade mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoshin Masquerade Mask Mardi Gras Deecorations Venetian Masks for Womens (White)

Hoshin$14.654.4★4,687 rev

Lansian Womens 21 Long Satin Gloves White Elbow Length 1920s Opera Bridal Dance Gloves For Evening Party Opera Costume White

Lansian$6.904.3★9,479 rev

Thmyo Womens Laser Cut Metal Venetian Halloween Mardi Gras Party Mask (White 2)

Thmyo$11.333.9★517 rev

Hoshin Masquerade Mask with Stick Mardi Gras Deecorations Venetian Masks for Womens (White)

Hoshin$17.384.4★798 rev

Goenb Masquerade Mask for Women - Venetian Mardi Gras Mask with Metal Rhinestones for Costume Party (White)

Goenb$10.684.2★91 rev

Newest

by launch date

MYMENU Masquerade Mask for Women Shiny Rhinestone Venetian Masks for Halloween Costume Cosplay Party Prom Ball with Flower Decor (White)

MYMENU$8.7075 rev

8mo ago

Gorbgle Lace Masquerade Mask for Women Venetian Eye Mask for Halloween Costume Ball Mardi Gras Cosplay Party White

Gorbgle$7.8821 rev

8mo ago

Zinniday White Masquerade Mask for Women - Feather Venetian Masks with Pearl Tassels 1920s 50s Party Eyemask for Women Lady Couples Halloween Renaissance Cosplay Renfaire Prom Dress Up

Zinniday$17.8613 rev

9mo ago

Zelphvt 2 Pcs Mask Masquerade Masquerade Mask for Women Lace Masks Venetian Masks for Costume Party Prom Ball Carnival Black & White

Zelphvt$5.7618 rev

9mo ago

Ralleyfun Masquerade Mask for Men Women Couple Ventian Halloween Masks for Party Prom Ball (White)

Ralleyfun$8.9232 rev

10mo ago

What buyers say about white masquerade mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Beautifully made”

Size-Overall11%

“Fit great”

Comfort-Overall9%

“Very comfortable”

Value For Money6%

“Good for the price”

Design-Overall5%

“good fit and design”

Color5%

“Very beautiful”

Material Quality4%

“the material is good”

Shape/Style4%

“So much prettier in person”

Weight Light3%

“is not heavy”

Soft Feel3%

“Shes petite and gentle natured”

What buyers complain about

Quality-Overall18%

“Extreme decrease in quality”

Durability6%

“Gloves ripped at side seam soon as they were put on”

Comfort-Overall6%

“Very uncomfortable”

Size-Overall6%

“Were super long”

Strength5%

“its not really sturdy bc theres 2 bolts that is holding it down”

Product Condition5%

“Came used”

Thickness5%

“A thin piece of paper”

Value For Money4%

“Not worth the money”

Hard Feel4%

“its very stiff”

Smell4%

“Plastic Odor”

Top return reasons

Size-Overall40%

Color10%

Length7%

Material Quality5%

Advertised Vs Actual Product4%

Quality-Overall3%

Comfort-Overall3%

Arm Fit3%

Defective Material/Parts3%

Value For Money2%

Common questions

Is white masquerade mask profitable to sell on Amazon United States?: The niche generates $45K/yr across 50 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
How competitive is the white masquerade mask niche?: 34 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in white masquerade mask?: Top complaints mined from reviews: Quality-Overall, Durability, Comfort-Overall. The return rate is 7.7% — above our launch gate.
When does demand for white masquerade mask peak?: Demand peaks in Apr–Oct; the busiest month runs 3.9× the quietest.
What does it cost to enter the white masquerade mask niche?: Listings span $4.32–$23.47; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 2,554 reviews — the moat a new listing must climb.