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White Lingerie Dress

Fail

Shoppers spend an estimated $23K a year here, so White Lingerie Dress is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$23K/yr287K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
32%top-5 click share · 30 brands · 33 sellers

Flapen Score

White Lingerie Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Lingerie Dress is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Lingerie Dress market on Amazon at a glance

Shoppers on Amazon United States searched for White Lingerie Dress 287K times last year and spent an estimated $23K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
0.5%
Market size, estimated
$23Ka year
Peak month
October6.0× the quietest month
Top search term
white lingerie dress48K searches a year

02 · Price

A sale here is worth $16.06.

Listings sell for $16.06 on average, from $8.11 to $63.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.06 that is $0 to $2K a year per listing.

Average price
$16.06inside the $15 to $100 sweet spot
Price range
$8.11–$63.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #7,393 within Lingerie. It carries 2,539 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#7,393in Lingerie
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,539per listing
Listings tracked
70

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Lingerie Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

33

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

32%

Top 20: 65%

Open market

30%

  • Brand 123%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

White Lingerie Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top White Lingerie Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white lingerie dress48K/yr
  • slip dress lingerie25K/yr
  • lingerie slip dress20K/yr
  • white babydoll lingerie20K/yr
  • lingerie slip14K/yr
  • red lingerie dress45K/yr
  • pink lingerie dress38K/yr
  • sexy slip dress11K/yr
  • lingerie mini dress10K/yr
  • slip lingerie for women8K/yr

Reviews and returns

What reviews say buyers love and hate about White Lingerie Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Runs very small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Lingerie Dress questions

Answered from the same tracked data.