white lingerie dress
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Price range
Great$8.11–$63.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,538.87avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 287K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, white lingerie dress is a $23K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white lingerie dress market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #7,393
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.7%
- Avg brand age
- 33 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
33
Top-5 brand share
65%
Top 20: 94%
Top-5 click share
32%
Top 20: 65%
Open market
30%
- Foxiny23%
- Avidlove18%
- CRIPOM11%
- Ekouaer8%
- Litherday5%
- AIBINGGE4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -34.0% search growth over the last 90 days.Peak months: Feb, Oct, Nov · busiest ÷ quietest = 6.0×
Top white lingerie dress search terms
- white lingerie dress48K/yr
- slip dress lingerie25K/yr
- lingerie slip dress20K/yr
- white babydoll lingerie20K/yr
- lingerie slip14K/yr
- red lingerie dress45K/yr
- pink lingerie dress38K/yr
- sexy slip dress11K/yr
- lingerie mini dress10K/yr
- slip lingerie for women8K/yr
Top white lingerie dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foxiny Sexy Split Side Floral Lace Trim Full Slip Night Gown Babydoll Lingerie Dress with Thong 2 Piece Women High Slit Cami Nightgown Pajamas Set Nighty Sleep Wear Black Medium
Foxiny$9.584.5★2,047 rev
CRIPOM Womens Lingerie Sexy Babydoll Dress for Women Slip Dress for Womens Lace Nightgowns Red Lingerie for Women Wine Red M
CRIPOM$10.444.5★2,061 rev
Foxiny Sexy Open Front V Neck Ruffle Sheer Mesh Lace Wireless Babydoll Lingerie Dress with Thong 2 Piece Women See Through Panty Set Chemise Negligee Hook Black Medium
Foxiny$18.964.5★1,510 rev
Foxiny Sexy Open Front V Neck Ruffle Sheer Mesh Lace Wireless Babydoll Lingerie Dress with Thong 2 Piece Women See Through Panty Set Chemise Negligee Hook White Medium
Foxiny$20.514.5★1,510 rev
Avidlove Womens Sleepwear Modal Nightgown Full Slip Dress Lace Chemise Lingerie Babydoll Lingerie for Women Black XL
Avidlove$17.124.5★6,785 rev
Newest
by launch date
ouansyltg Satin Nightgowns for Women Sexy V Neck Silk Slip Sleep Dress Side Split Babydoll Lingerie White S
ouansyltg$15.2024 rev
Kolagri Womens Sexy Satin Nightgown Spaghetti Strap Floral Lace V Neck Lingerie Dress Slip Babydoll Chemise Sleep Wear Blue
Kolagri$10.6966 rev
Rigeri White Slip Dress Silk Nightgown for Women Sexy Summer Lingerie for Women Silk Slip Dress Sleep Lingerie for Womens Nightgown Nightshirt with Side Slits White M
Rigeri$12.26153 rev
Foxiny Sexy Open Front V Neck Ruffle Sheer Mesh Lace Wireless Babydoll Lingerie Dress with Thong 2 Piece Women See Through Panty Set Chemise Negligee Hook White Medium
Foxiny$20.511,510 rev
CRIPOM Womens Lingerie Sexy Babydoll Dress for Women Slip Dress for Womens Lace Nightgowns Red Lingerie for Women Wine Red M
CRIPOM$10.442,061 rev
Trending
90-day click momentumouansyltg Satin Nightgowns for Women Sexy V Neck Silk Slip Sleep Dress Side Split Babydoll Lingerie White S
ouansyltg$15.204.0★
Foxiny Sexy Open Front V Neck Ruffle Sheer Mesh Lace Wireless Babydoll Lingerie Dress with Thong 2 Piece Women See Through Panty Set Chemise Negligee Hook White Medium
Foxiny$20.514.5★
Lilosy Sexy Polka Dots Mesh Sheer Babydoll Chemise Lingerie Set Floral Lace Sleep Wear Women Deep V Slip Night Dress Nighty Negligee Gown With Thong 2 Piece White Medium
Lilosy$13.754.4★
CHICME Womens Lace Trim Side Slit Modal Cami Sleep Dress Loungewear Cute Night Gowns for Women Gray-M
CHICME$9.594.5★
CRIPOM Womens Lingerie Sexy Babydoll Dress for Women Slip Dress for Womens Lace Nightgowns Red Lingerie for Women Wine Red M
CRIPOM$10.444.5★
What buyers say about white lingerie dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Really Comfortable”
“Its very soft”
“Good quality”
“Very smooth material and quite comfortable”
“the blue color is beautiful”
“As described”
“I absolutely love the stretchy material, it's breathable and so romantic”
“Flattering”
“great price”
What buyers complain about
“Runs very small”
“Very cheaply made”
“Unfortunately my strap came malfunctioning”
“Misleading picture”
“Lacks value”
“Very thin material”
“every single one the front clasp breaks after 2-3 wears”
“It is sheer”
“The fit was a little awkward in the chest area”
“Not flattering at all”
Top return reasons
Common questions
- Is white lingerie dress profitable to sell on Amazon United States?
- The niche generates $23K/yr across 70 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the white lingerie dress niche?
- 30 brands and 33 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in white lingerie dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.2% — above our launch gate.
- When does demand for white lingerie dress peak?
- Demand peaks in Feb–Oct–Nov; the busiest month runs 6.0× the quietest.
- What does it cost to enter the white lingerie dress niche?
- Listings span $8.11–$63.95; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 2,539 reviews — the moat a new listing must climb.