white linen shorts men
Worth a lookShows demand growing +106.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+106.8%90-day search growth — must beat 0% to launch
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.80avg listing price — sweet spot $15–$100
Price range
Great$10.03–$48.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good689.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 213K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white linen shorts men is a $73K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white linen shorts men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 0.8%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
33
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
28%
Top 20: 62%
Open market
37%
- LINENNMAIN14%
- COOFANDY12%
- Comdecevis12%
- PLEPAN10%
- RQP8%
- DOWMQ6%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +106.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Top white linen shorts men search terms
- white linen shorts men44K/yr
- mens white linen shorts32K/yr
- mens linen shorts 7 inch inseam19K/yr
- mens linen shorts 9 inch inseam13K/yr
- 100% linen shorts for men12K/yr
- black linen shorts men10K/yr
- linen shorts men 5 inch9K/yr
- mens linen shorts 5 inch inseam8K/yr
- coofandy linen shorts for men6K/yr
- white beach shorts men9K/yr
Top white linen shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comdecevis Mens Casual Linen Shorts Elastic Waist Drawstring Summer Beach Shorts White Large
Comdecevis$19.384.5★2,226 rev
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.984.2★78 rev
RQP Mens Linen Shorts Casual Drawstring 7inch Inseam Shorts Stretch Summer Beach Wear White
RQP$15.984.3★855 rev
DOWMQ Mens Cotton Linen Shorts - 5 Inseam Casual Shorts with Drawstring Shorts for Summer Beach Vacation & Golf White L
DOWMQ$16.844.2★76 rev
LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White
LINENNMAIN$21.614.2★41 rev
Newest
by launch date
ZKMAN Mens Linen Shorts Casual 7 Summer Beach Breathable Zip Fly Shorts
ZKMAN$18.6836 rev
Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White
Puimentiua$15.4678 rev
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.9878 rev
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.8778 rev
LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White
LINENNMAIN$21.6141 rev
Trending
90-day click momentumZKMAN Mens Linen Shorts Casual 7 Summer Beach Breathable Zip Fly Shorts
ZKMAN$18.684.5★
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.874.2★
TAFLE Mens Linen Shorts - Lightweight Drawstring Summer Beach Shorts with Elastic Waist 7 Casual Vacation Shorts White
TAFLE$18.634.2★
LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White
LINENNMAIN$20.984.2★
LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White
LINENNMAIN$21.614.2★
What buyers say about white linen shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Very comfortable”
“workmanship, and quality of the shorts is excellent”
“Color is excellent”
“Excellent value”
“The material is great quality”
“Great light weight short”
“the description of them is accurate”
“You can see through the material of the light colored ones”
“look very stylish”
What buyers complain about
“Run VERY small”
“the material is absolutely horrible its like wearing fiber glass”
“See through”
“Wasn't white”
“thin”
“Cheap product”
“Not durable”
“over priced”
“The white fabric is relatively thick”
“String is all raggedy now”
Top return reasons
Common questions
- Is white linen shorts men profitable to sell on Amazon United States?
- The niche generates $73K/yr across 74 tracked products. 11 of 36 products launched in the last 360 days are still selling. 90-day search growth is +106.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the white linen shorts men niche?
- 24 brands and 33 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in white linen shorts men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 9.2% — above our launch gate.
- When does demand for white linen shorts men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- What does it cost to enter the white linen shorts men niche?
- Listings span $10.03–$48.59; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.