White Lace Stockings

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

4.0%

Market size, estimated

$35Ka year

Peak month

October8.1× the quietest month

Top search term

white lace stockings56K searches a year

Listings sell for $10.45 on average, from $5.06 to $15.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.45 that is $0 to $1K a year per listing.

Average price

$10.45under the $15 to $100 sweet spot

Price range

$5.06–$15.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

9.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #13,829 within Socks & Hosiery. It carries 672 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#13,829in Socks & Hosiery

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

672per listing

Listings tracked

51

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months