white lace dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (22.4%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.05avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$12.72–$153.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,230.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 3.4M searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white lace dress is a $213K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white lace dress market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $252K–$336K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,864
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 2.2%
- Avg brand age
- 31 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
117 rising
Sellers
124
Top-5 brand share
29%
Top 20: 59%
Top-5 click share
8%
Top 20: 21%
Open market
71%
- Popilush7%
- MEROKEETY5%
- GORGLITTER5%
- Floerns4%
- SOLY HUX4%
- Fufuriprefer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.2×
Top white lace dress search terms
- white lace dress706K/yr
- black lace dress875K/yr
- lace mini dress181K/yr
- lace maxi dress168K/yr
- lace white dress139K/yr
- white lace dresses for women120K/yr
- red lace dress209K/yr
- black lace dress for women142K/yr
- lace black dress126K/yr
- lace dresses for women 202626K/yr
Top white lace dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Popilush Wedding Dresses for Bride Formal Lace Maxi Shapewear Cocktail Dress Sleeveless V Neck Split Beach Bride Dresses White
Popilush$144.284.2★136 rev
Popilush Wedding Dresses for Bride Formal Lace Maxi Shapewear Cocktail Dress Sleeveless V Neck Split Beach Bride Dresses White
Popilush$140.804.2★136 rev
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (Black S)
Fufuriprefer$19.254.4★31 rev
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (White S)
Fufuriprefer$19.094.4★31 rev
OZICERD Women Lace Mini Dress See Through Coquette Rave Concert Club Party Going Out Sun Dresses Babydoll Lingerie Slip Dress White S
OZICERD$24.073.8★25 rev
Newest
by launch date
Misng Womens Strapless Lace Mini Dress Sleeveless Ruffle Homecoming Party Grad Tiered Short Dress White
Misng$32.0832 rev
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (Black S)
Fufuriprefer$19.2531 rev
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (White S)
Fufuriprefer$19.0931 rev
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (Black M)
Fufuriprefer$19.2531 rev
Womens See Through Lace Dress Long Sleeve Crew Neck Loose Sheer Party Beach Cocktail Mini Dress (Black L)
WNGECAT$19.0015 rev
Trending
90-day click momentum
Women See Through Long Sleeve Lace Mini Dress Ruffle Layered Sheer Lace Short Dresses Sexy Going Out Cover Up Dresses White
ROAONOCOMO$20.713.9★
Popilush Wedding Dresses for Bride Formal Lace Maxi Shapewear Cocktail Dress Sleeveless V Neck Split Beach Bride Dresses White
Popilush$140.804.2★
Misng Womens Strapless Lace Mini Dress Sleeveless Ruffle Homecoming Party Grad Tiered Short Dress White
Misng$32.084.0★
GORGLITTER Womens Lace V Neck Satin Dress Spaghetti Strap Tie Backless Sexy Wedding Guest Party Mini Dresses White Medium
GORGLITTER$29.161.8★
Womens Y2K Mini Dress Sexy Sheer Lace Blouse Mock Neck Tiered Ruffle Relaxed Fit Cover Up Tops (Black M)
Fufuriprefer$19.254.4★
What buyers say about white lace dress
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fit”
“comfortable and easy to wear”
“Amazing quality”
“Very flattering”
“Great thick material”
“Green color is beautiful”
“The elastic waist made it so comfortable”
“Definitely worth the price”
“As advertised”
“The fabric is soft and comfortable”
What buyers complain about
“Fit is horrible”
“Poor quality”
“Not as shown”
“The material is too stiff”
“a weird color”
“little small in the chest”
“easy to see the rolled up fabric”
“too big in the waist”
“smelled like perfume”
“The length is short”
Top return reasons
Common questions
- Is white lace dress profitable to sell on Amazon United States?
- The niche generates $213K/yr across 330 tracked products. 32 of 157 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the white lace dress niche?
- 117 brands and 124 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in white lace dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 22.4% — above our launch gate.
- When does demand for white lace dress peak?
- Demand peaks in Feb–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the white lace dress niche?
- Listings span $12.72–$153.05; the average listing price is $42.05 (sweet spot $15–$100). The average incumbent carries 1,230 reviews — the moat a new listing must climb.