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White Knit Sweater

Fail

Demand is soft, at -52.6% this quarter, so White Knit Sweater is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$80K/yr401K searches / yr
90-day growth
-52.6%search demand this quarter
Competition
15%top-5 click share · 64 brands · 100 sellers

Flapen Score

White Knit Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Knit Sweater is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Knit Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for White Knit Sweater 401K times last year and spent an estimated $80K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-52.6%
Conversion, latest week
0.9%
Market size, estimated
$80Ka year
Peak month
December6.5× the quietest month
Top search term
white knit sweater51K searches a year

02 · Price

A sale here is worth $22.73.

Listings sell for $22.73 on average, from $9.45 to $41.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.73 that is $0 to $2K a year per listing.

Average price
$22.73inside the $15 to $100 sweet spot
Price range
$9.45–$41.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #329 within Sweaters. It carries 2,600 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#329in Sweaters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,600per listing
Listings tracked
172

04 · Newcomers

9 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Knit Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

64 falling

Sellers

100

Top-5 brand share

47%

Top 20: 77%

Top-5 click share

15%

Top 20: 36%

Open market

50%

  • Brand 121%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

White Knit Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top White Knit Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white knit sweater51K/yr
  • suter blanco para mujer29K/yr
  • white sweater top34K/yr
  • white cotton sweater11K/yr
  • plus size white sweater27K/yr
  • white oversized sweater53K/yr
  • white long sleeve sweater18K/yr
  • oversized white sweater31K/yr
  • ladies white sweater11K/yr
  • white knitted sweater22K/yr

Reviews and returns

What reviews say buyers love and hate about White Knit Sweater

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
11.8%of orders come back
“Too long”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Knit Sweater questions

Answered from the same tracked data.