white knit sweater
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$22.73avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.45–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,600.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 401K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-52.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white knit sweater is a $80K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white knit sweater market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $57K–$68K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
64 falling
Sellers
100
Top-5 brand share
47%
Top 20: 77%
Top-5 click share
15%
Top 20: 36%
Open market
50%
- Amazon Essentials21%
- PRETTYGARDEN9%
- ANRABESS8%
- Casuashion5%
- GRECERELLE4%
- Trendy Queen3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top white knit sweater search terms
- white knit sweater51K/yr
- suter blanco para mujer29K/yr
- white sweater top34K/yr
- white cotton sweater11K/yr
- plus size white sweater27K/yr
- white oversized sweater53K/yr
- white long sleeve sweater18K/yr
- oversized white sweater31K/yr
- ladies white sweater11K/yr
- white knitted sweater22K/yr
Top white knit sweater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Crewneck Sweater 100% Cotton White Small Plus Size Available
Amazon Essentials$12.634.3★6,024 rev
Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White
Casuashion$19.974.3★593 rev
ANRABESS Womens Oversized Sweaters 2026 Long Sleeve Fuzzy Knit Casual Chunky Pullover Sweater Fall Outfits Clothes White Small
ANRABESS$31.354.4★6,125 rev
PRETTYGARDEN Womens Fall Oversized Sweaters Dressy Casual Long Sleeve Chunky Knit Winter Pullover Tops 2026 Holiday Outfits (White Medium)
PRETTYGARDEN$31.874.4★327 rev
Trendy Queen Oversized Sweaters Womens 2026 Early Fall Fashion Clothes Cable Knit Crewneck Plus Size Pullover Cute Luxury Outfits Chunky Long Tunic Top Winter Holiday Thanksgiving Clothing White
Trendy Queen$33.774.4★3,458 rev
Newest
by launch date
DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium
DGvan$24.0333 rev
Grewear Womens Cropped Cable Knit Sweater Soft Long Sleeve Crewneck Pullover Casual Cozy Knit Top for Fall Winter Outfits Gift for Women White-XS
Grewear$30.4313 rev
ANRABESS Womens Long Sleeve Sweaters Cropped Crew Neck White M
ANRABESS$23.091,097 rev
Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (White XL)
Yincro$13.36927 rev
PRETTYGARDEN Womens Fall Oversized Sweaters Dressy Casual Long Sleeve Chunky Knit Winter Pullover Tops 2026 Holiday Outfits (White Medium)
PRETTYGARDEN$31.87327 rev
Trending
90-day click momentumDGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium
DGvan$24.034.5★
Amazon Essentials Womens Crewneck Sweater 100% Cotton White Small Plus Size Available
Amazon Essentials$12.634.3★
Amazon Essentials Womens Long Sleeve Soft Touch Hooded Pullover Sweater Eggshell White X-Large
Amazon Essentials$17.834.3★
Amazon Essentials Womens Lightweight Long-Sleeve V-Neck Cotton Sweater White Large
Amazon Essentials$12.714.3★
Grewear Womens Cropped Cable Knit Sweater Soft Long Sleeve Crewneck Pullover Casual Cozy Knit Top for Fall Winter Outfits Gift for Women White-XS
Grewear$30.434.6★
What buyers say about white knit sweater
What buyers praise and complain about, mined from review topics.What buyers love
“Flattering fit”
“Decent quality”
“Love this lightweight T shirt”
“Buttery soft”
“So comfortable”
“Vibrant colors”
“Comfortable and stylish”
“Excellent value”
“Beautiful material”
“exactly as advertised”
What buyers complain about
“Too long”
“color is off”
“POOR QUALITY”
“its a bit of a strange material”
“thin material”
“it is very transparent”
“Wrinkles will not come out”
“The sleeves are shorter than I expected”
“Thin material”
“Crappy seams”
Top return reasons
Common questions
- Is white knit sweater profitable to sell on Amazon United States?
- The niche generates $80K/yr across 172 tracked products. 9 of 29 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the white knit sweater niche?
- 64 brands and 100 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in white knit sweater?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 11.8% — above our launch gate.
- When does demand for white knit sweater peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the white knit sweater niche?
- Listings span $9.45–$41.26; the average listing price is $22.73 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.