White Knee High Socks

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $657K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-47.2%

Conversion, latest week

4.3%

Market size, estimated

$657Ka year

Peak month

October8.6× the quietest month

Top search term

white knee high socks187K searches a year

Listings sell for $12.53 on average, from $4.60 to $32.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $12.53 that is $6K to $9K a year per listing.

Average price

$12.53under the $15 to $100 sweet spot

Price range

$4.60–$32.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

3.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #2,766 within Socks & Hosiery. It carries 3,302 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#2,766in Socks & Hosiery

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,302per listing

Listings tracked

77

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months