white keds for women
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (12.8%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$37.06avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$11.14–$144.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$256K$256K/yr · 1.4M searches
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,989.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white keds for women is a $256K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Apr–May–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white keds for women market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $222K–$296K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 74%
- Out of stock
- 2.3%
- Avg brand age
- 38 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
114
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
15%
Top 20: 38%
Open market
30%
- Keds26%
- SERNIAL20%
- Blowfish Malibu11%
- FRACORA5%
- Reebok4%
- Rominz4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 3.0×
Top white keds for women search terms
- white platform sneakers251K/yr
- blowfish malibu sneakers for women161K/yr
- keds slip on shoes for women sneakers53K/yr
- white keds for women83K/yr
- white keds66K/yr
- blow fish womens sneakers57K/yr
- platform white sneakers for women40K/yr
- womens blowfish sneakers44K/yr
- cariuma womens sneakers50K/yr
- back 70 sneakers32K/yr
Top white keds for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Classic White Sneakers Low Top White Canvas Shoes Lightweight Casual Canvas Sneakers(White Flower.US8)
FRACORA$18.644.2★4,622 rev
SERNIAL Womens White Platform Sneakers PU Leather Platform Shoes Walking Shoes for Women(White US6)
SERNIAL$24.884.3★2,716 rev
Blowfish Malibu Womens Martina Too Sneaker Desert Khaki Canvas 7 M
Blowfish Malibu$37.324.4★120 rev
Rominz Womens White Canvas Sneakers Black Casual Non Slip Shoes Lightweight Comfortable Walking Shoes for Women(White US8.5)
Rominz$22.004.4★332 rev
Keds Womens Champion Original Canvas Lace-Up Sneaker White 7 M US
Keds$38.544.4★31,773 rev
Newest
by launch date
Blowfish Malibu Womens Leotina Sneaker White 7 M
Blowfish Malibu$45.3829 rev
Rominz Womens White Canvas Sneakers Black Casual Non Slip Shoes Lightweight Comfortable Walking Shoes for Women(White US8.5)
Rominz$22.00332 rev
Blowfish Malibu Womens Martina Too Sneaker Desert Khaki Canvas 7 M
Blowfish Malibu$37.32120 rev
SERNIAL Womens White Tennis Shoes PU Leather Sneakers Casual Walking Shoes for Women(White US7.5)
SERNIAL$23.316,341 rev
SERNIAL Womens White Platform Sneakers PU Leather Platform Shoes Walking Shoes for Women(White US8.5)
SERNIAL$24.702,716 rev
Trending
90-day click momentumBlowfish Malibu Womens Leotina Sneaker White 7 M
Blowfish Malibu$45.384.4★
Rominz Womens White Canvas Sneakers Black Casual Non Slip Shoes Lightweight Comfortable Walking Shoes for Women(White US8.5)
Rominz$22.004.4★
Reebok Club C Extra Platform Sneakers for Women White Casual Tennis Womens Fashion Sneakers Womens Shoes Size 5 to 11 Ftwwht/Ftwwht/Pugry3 6.5 Medium
Reebok$77.204.4★
SERNIAL Womens White Tennis Shoes PU Leather Sneakers Casual Walking Shoes for Women(White US7)
SERNIAL$23.664.3★
Blowfish Malibu Womens Martina Too Sneaker Desert Khaki Canvas 7 M
Blowfish Malibu$37.324.4★
What buyers say about white keds for women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and attractive”
“Fits to size”
“Good for the price”
“Amazing quality”
“As described”
“Colors are beautiful”
“Comfort and Style”
“Easy to clean”
“It looks quite durable”
“great for walking”
What buyers complain about
“Bigger than expected”
“Not Comfy”
“cheaply made”
“Falls apart quickly”
“Is very narrow by the toes, very tight”
“obviously previously worn”
“they are bulky”
“Painful”
“Color issues”
“Definitely not worth the price I paid”
Top return reasons
Common questions
- Is white keds for women profitable to sell on Amazon United States?
- The niche generates $256K/yr across 180 tracked products. 7 of 20 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white keds for women niche?
- 40 brands and 114 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in white keds for women?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 12.8% — above our launch gate.
- When does demand for white keds for women peak?
- Demand peaks in Mar–Apr–May–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the white keds for women niche?
- Listings span $11.14–$144.37; the average listing price is $37.06 (sweet spot $15–$100). The average incumbent carries 6,990 reviews — the moat a new listing must climb.