White Jacket Men

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

1.0%

Market size, estimated

$145Ka year

Peak month

December2.8× the quietest month

Top search term

white blazer men55K searches a year

Listings sell for $44.25 on average, from $12.50 to $96.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $44.25 that is $0 to $4K a year per listing.

Average price

$44.25inside the $15 to $100 sweet spot

Price range

$12.50–$96.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #238 within Jackets & Coats. It carries 2,270 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#238in Jackets & Coats

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

2,270per listing

Listings tracked

165

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months