white jacket men
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (12.6%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$44.25avg listing price — sweet spot $15–$100
Price range
Great$12.50–$96.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,270.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$145K$145K/yr · 327K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad12.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white jacket men is a $145K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white jacket men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 4.8%
- Avg brand age
- 43 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
66
Top-5 brand share
55%
Top 20: 87%
Top-5 click share
15%
Top 20: 39%
Open market
39%
- COOFANDY25%
- X RAY9%
- PJ PAUL JONES8%
- TACVASEN7%
- MAGE MALE7%
- SISAVE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top white jacket men search terms
- white blazer men55K/yr
- white jacket men71K/yr
- white suit jacket men24K/yr
- white suit jacket19K/yr
- white blazer for men14K/yr
- mens white blazer15K/yr
- mens white jacket21K/yr
- white denim jacket men13K/yr
- white jean jacket men14K/yr
- white bomber jacket men14K/yr
Top white jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJ PAUL JONES Mens Casual Blazer Regular Fit Sport Coat Solid Color Suit Jacket White
PJ PAUL JONES$53.124.4★753 rev
COOFANDY Mens Dress Jacket Suit Blazer Lightweight Slim Fit Dinner Jackets Casual Sports Coat (White L)
COOFANDY$58.284.2★6,292 rev
Mens Blazer White Suits Jacket for Men Regular Fit Mens Sport Coats & Blazers for Wedding Prom Party Size XS
SISAVE$46.293.9★412 rev
Suit Jacket for Men Formal Slim Fit Blazer Coats Sport Blazer White X-Small
Datysum$37.844.0★311 rev
TACVASEN Jackets for Men Varsity Jacket Men Jackets Mens Bomber Coats Light Windbreaker Casual Summer Slim Fit Coat Pilot Jacket
TACVASEN$32.024.5★10,442 rev
Newest
by launch date
Bindefon Denim Jackets for Men Trucker Jean Jacket Unlined Coats Spring Fall Outfits(White S)
Bindefon$39.05208 rev
MAGE MALE Mens One Button Suit Jacket Elegant Solid Color Blazers Slim Fit Lightweight Sport Coats Blazer White
MAGE MALE$37.91911 rev
MAGE MALE Mens One Button Blazer Casual Solid Color Suit Jacket Slim Fit Lightweight Sport Coats Blazers White
MAGE MALE$40.39646 rev
MAGE MALE Mens One Button Blazer Casual Solid Color Suit Jacket Slim Fit Lightweight Sport Coats Blazers White
MAGE MALE$40.91646 rev
COOFANDY Mens Blazer Casual Sport Coat Regular Fit Two Button Lightweight Business Suit Jacket White
COOFANDY$63.61488 rev
Trending
90-day click momentum
Amyox Mens Casual Suit Jacket Slim Mens Sport Coat Business White Tuxedo Jacket XS
Amyox$35.193.7★
MAGE MALE Mens One Button Blazer Casual Solid Color Suit Jacket Slim Fit Lightweight Sport Coats Blazers White
MAGE MALE$40.394.5★
PJ PAUL JONES Sport Jackets for Men One Button Jackets Premium Solid Blazer Jackets White
PJ PAUL JONES$52.684.4★
X RAY Mens Denim Jacket Washed Ripped Distressed Flex Stretch Casual Trucker Biker Jeans Jacket for Men White - Ripped Large
X RAY$28.454.4★
Mens Blazer Lightweight Casual Solid One Button Slim Fit Sport Coat 1-White
Catheive$31.613.9★
What buyers say about white jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice true fit”
“High Quality, Amazing Fit – Great for Active Wear”
“this was cheap”
“Very comfortable”
“The material was sturdier”
“Great color”
“Classy looking sport coat nice enough to be a tuxedo”
“Nice and warm and comfortable, I'm a woman and enjoy how it looks and feel wearing it”
“This Amazon Essentials golf polo is lightweight”
“Seems durable”
What buyers complain about
“size down”
“Made with Very low quality”
“cheap material”
“not the pure white shown”
“Avoid at all costs”
“Looks nothing like the photos”
“The sleeves were too short”
“Used jacket”
“a very thin material”
“the pants are see through”
Top return reasons
Common questions
- Is white jacket men profitable to sell on Amazon United States?
- The niche generates $145K/yr across 165 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white jacket men niche?
- 54 brands and 66 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in white jacket men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.6% — above our launch gate.
- When does demand for white jacket men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the white jacket men niche?
- Listings span $12.50–$96.29; the average listing price is $44.25 (sweet spot $15–$100). The average incumbent carries 2,270 reviews — the moat a new listing must climb.