White Jacket

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

739K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

0.6%

Market size, estimated

$116Ka year

Peak month

April1.9× the quietest month

Top search term

white jackets for women216K searches a year

Listings sell for $27.16 on average, from $9.81 to $50.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.16 that is $0 to $3K a year per listing.

Average price

$27.16inside the $15 to $100 sweet spot

Price range

$9.81–$50.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #81 within Coats, Jackets & Vests. It carries 4,705 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#81in Coats, Jackets & Vests

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,705per listing

Listings tracked

177

36 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months