Is white jacket profitable to sell on Amazon United States?

The niche generates $116K/yr across 177 tracked products. 6 of 36 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).

How competitive is the white jacket niche?

87 brands and 119 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 22% of demand.

What do buyers complain about in white jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.8% — above our launch gate.

When does demand for white jacket peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the white jacket niche?

Listings span $9.81–$50.86; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 4,705 reviews — the moat a new listing must climb.

white jacket

Skip it

High returns (11.8%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible22%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.16

avg listing price — sweet spot $15–$100

Price range

Great$9.81–$50.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$116K

$116K/yr · 739K searches

Review moat

Bad4,705.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, white jacket is a $116K/yr Amazon United States market (739K searches/yr). The top 5 brands hold 22% of demand. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white jacket market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $109K–$136K; units × avg price
Conversion rate: 0.6%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.6%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

87 rising

Sellers

119

Top-5 brand share

22%

Top 20: 61%

Top-5 click share

12%

Top 20: 36%

Open market

75%

MAGCOMSEN5%
luvamia5%
Totatuit4%
GRACE KARIN4%
Unilexi4%
Hanes4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top white jacket search terms

white jackets for women216K/yr -13.2%0.4% conv.
white jacket246K/yr -23.1%0.4% conv.
white jackets for women dressy40K/yr +50.6%0.4% conv.
white jacket women39K/yr -17.4%0.3% conv.
womens white jacket33K/yr -2.9%0.5% conv.
white jackets for women casual19K/yr +137.1%0.4% conv.
white jacket for women21K/yr -10.9%0.6% conv.
white lightweight jacket8K/yr +276.0%0.5% conv.
white jackets15K/yr -3.5%0.2% conv.
chaqueta blanca para mujer17K/yr -14.1%0.1% conv.

All search terms

Top white jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-White-L)

Unilexi$31.084.5★2,631 rev

Wrangler Authentics Womens Stretch Denim Jacket Off-White Large

Wrangler Authentics$38.724.6★23,529 rev

Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White

Casuashion$19.964.3★577 rev

Beninos Womens Long Sleeve Open Front Cropped Blazer Jacket (806 White M)

Beninos$31.844.4★1,422 rev

BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket L White

BSYUROS$21.864.0★245 rev

Newest

by launch date

Wrangler Authentics Womens Stretch Denim Jacket Off-White Large

Wrangler Authentics$38.7223,529 rev

3mo ago

LETDIOSTO Cropped Blazers for Women XS-XL White

LETDIOSTO$30.28120 rev

7mo ago

PerZeal Womens Fashion Jacket Casual Coat Long Sleeve Zip Up Outerwear with Pockets White Medium

PerZeal$18.98337 rev

12mo ago

Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (White XL)

Yincro$13.29893 rev

1y ago

BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket L White

BSYUROS$21.86245 rev

1y ago

What buyers say about white jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“It fits as expected”

Weight Light10%

“I love this lightweight jacket”

Quality-Overall9%

“it appears to be well made”

Comfort-Overall7%

“Fits comfortably”

Soft Feel6%

“Soft to touch”

Material Quality5%

“light material”

Color5%

“Great color”

Shape/Style3%

“Very cute style”

Value For Money3%

“not expensive”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall20%

“Short in length”

Quality-Overall7%

“Not well made”

Material Quality6%

“Flimsy; cheap material”

Thickness6%

“I thought it was a little thicker”

Color5%

“Not white”

Wrinkles3%

“It was so wrinkled”

Sleeve Fit2%

“the sleeves are a little short”

Shape/Style2%

“not my style”

Transparency2%

“the fabric is completely see-through”

Thin2%

“Thin material”

Top return reasons

Size-Overall46%

Material Quality8%

Thin7%

Sleeve Fit5%

Length5%

Color4%

Chest Fit4%

Shoulder Fit3%

Advertised Vs Actual Product2%