White Hoodie Women
FailDemand is soft, at -49.1% this quarter, so White Hoodie Women is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $194K/yr920K searches / yr
- 90-day growth
- -49.1%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 60 sellers
Flapen Score
White Hoodie Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Hoodie Women is stronger. Inside it, weaker.
Market
The White Hoodie Women market on Amazon at a glance
Shoppers on Amazon United States searched for White Hoodie Women 920K times last year and spent an estimated $194K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 920K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 920K
- Growth, 90 days vs prior 90
- -49.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $194Ka year
- Peak month
- October4.8× the quietest month
- Top search term
- white sweatshirt267K searches a year
02 · Price
A sale here is worth $19.87.
Listings sell for $19.87 on average, from $9.68 to $51.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.87 that is $5K to $10K a year per listing.
- Average price
- $19.87inside the $15 to $100 sweet spot
- Price range
- $9.68–$51.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 8.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #593 within Fashion Hoodies & Sweatshirts. It carries 23,216 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #593in Fashion Hoodies & Sweatshirts
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 23,216per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top White Hoodie Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large
- Price
- $14.21
- Rating
- 4.6/5
- Reviews
- 52,444
- Age
- 4y ago

Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) White Small
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 18,066
- Age
- 4y ago

Hanes Mens Pullover EcoSmart Hooded Sweatshirt white Large
- Price
- $11.18
- Rating
- 4.5/5
- Reviews
- 170,395
- Age
- 5y ago

Gildan Adult Fleece Hoodie Sweatshirt Style G18500 Multipack White (1-Pack) Large
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 112,340
- Age
- 13y ago

Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack White (1-Pack) Large
- Price
- $11.01
- Rating
- 4.6/5
- Reviews
- 48,488
- Age
- 10y ago
Trending
estimated 90-day click momentum
Amazon Essentials Girls Pullover Hoodie Sweatshirt with Kangaroo Pocket White Small
- Price
- $11.64
- Rating
- 4.6/5
- Reviews
- 9,549
- Age
- 6y ago

Amazon Essentials Womens Long Sleeve Soft Touch Hooded Pullover Sweater Eggshell White X-Large
- Price
- $17.77
- Rating
- 4.3/5
- Reviews
- 2,152
- Age
- 3y ago

Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White Medium
- Price
- $14.76
- Rating
- 4.3/5
- Reviews
- 822
- Age
- 3y ago

Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) White Small
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 18,066
- Age
- 4y ago

Kingsted White Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
- Price
- $37.64
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch date
PRETTYGARDEN Womens 2026 Fall Hooded Sweatshirts Long Sleeve Half Zip Cropped Hoodies Pullover Winter Fashion Clothes (Style 2-White Small)
- Price
- $31.95
- Rating
- 4.4/5
- Reviews
- 1,431
- Age
- 1y ago

Kingsted White Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
- Price
- $37.64
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago

Kingsted White Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
- Price
- $43.81
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1y ago

BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)
- Price
- $31.35
- Rating
- 4.2/5
- Reviews
- 421
- Age
- 1y ago

PRETTYGARDEN Womens 2026 Fall Hooded Sweatshirts Long Sleeve Half Zip Cropped Hoodies Pullover Winter Fashion Clothes (White Medium)
- Price
- $33.26
- Rating
- 4.4/5
- Reviews
- 1,431
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
60
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 68%
Open market
17%
- Amazon Essentials49%
- Gildan11%
- Hanes11%
- PRETTYGARDEN5%
- Kingsted4%
- Trendy Queen3%
- Open — no brand owns it (11 brands, 17%)
Demand
White Hoodie Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top White Hoodie Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white sweatshirt267K/yr
- white hoodie women163K/yr
- white hoodie men170K/yr
- mens white hoodie47K/yr
- white hoodies27K/yr
- womens white hoodie27K/yr
- white sweatshirt men33K/yr
- plain white hoodie20K/yr
- white hoodies for women19K/yr
- white mens hoodie25K/yr
Reviews and returns
What reviews say buyers love and hate about White Hoodie Women
We read the reviews and the return reasons for every product selling here.
“Short in length”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hoodie Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









