white hoodie women
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$9.68–$51.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$194K$194K/yr · 920K searches
Review moat
Bad23,215.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white hoodie women is a $194K/yr Amazon United States market (920K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white hoodie women market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $298K–$397K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #593
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.2%
- Avg brand age
- 35 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
60
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 68%
Open market
17%
- Amazon Essentials49%
- Gildan11%
- Hanes11%
- PRETTYGARDEN5%
- Kingsted4%
- Trendy Queen3%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -49.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top white hoodie women search terms
- white sweatshirt267K/yr
- white hoodie women163K/yr
- white hoodie men170K/yr
- mens white hoodie47K/yr
- white hoodies27K/yr
- womens white hoodie27K/yr
- white sweatshirt men33K/yr
- plain white hoodie20K/yr
- white hoodies for women19K/yr
- white mens hoodie25K/yr
Top white hoodie women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large
Amazon Essentials$14.214.6★52,444 rev
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) White Small
Amazon Essentials$15.174.4★18,066 rev
Hanes Mens Pullover EcoSmart Hooded Sweatshirt white Large
Hanes$11.184.5★170,395 rev
Gildan Adult Fleece Hoodie Sweatshirt Style G18500 Multipack White (1-Pack) Large
Gildan$12.994.6★112,340 rev
Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack White (1-Pack) Large
Gildan$11.014.6★48,488 rev
Newest
by launch date
PRETTYGARDEN Womens 2026 Fall Hooded Sweatshirts Long Sleeve Half Zip Cropped Hoodies Pullover Winter Fashion Clothes (Style 2-White Small)
PRETTYGARDEN$31.951,431 rev
Kingsted White Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
Kingsted$37.6432 rev
Kingsted White Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
Kingsted$43.81225 rev
BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)
BTFBM$31.35421 rev
PRETTYGARDEN Womens 2026 Fall Hooded Sweatshirts Long Sleeve Half Zip Cropped Hoodies Pullover Winter Fashion Clothes (White Medium)
PRETTYGARDEN$33.261,431 rev
Trending
90-day click momentum
Amazon Essentials Girls Pullover Hoodie Sweatshirt with Kangaroo Pocket White Small
Amazon Essentials$11.644.6★
Amazon Essentials Womens Long Sleeve Soft Touch Hooded Pullover Sweater Eggshell White X-Large
Amazon Essentials$17.774.3★
Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White Medium
Amazon Essentials$14.764.3★
Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) White Small
Amazon Essentials$15.174.4★
Kingsted White Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (White Large)
Kingsted$37.644.8★
What buyers say about white hoodie women
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Beautiful quality”
“So comfortable”
“Love this lightweight sweatshirt”
“Soft and reliable”
“it keeps you warm”
“Definitely worth the money”
“there is other good colors”
“Not cheap material”
“I like the thickness of the jacket as it gives you something thats very light when you dont want a heavy sweatshirt”
What buyers complain about
“Short in length”
“Very thin material”
“Will say only downside is with the thick material”
“NOT a true white”
“Wrinkles”
“reduces the quality of the look”
“Not as pictured”
“Thin material”
“The hood is very heavy”
“SHRINKS”
Top return reasons
Common questions
- Is white hoodie women profitable to sell on Amazon United States?
- The niche generates $194K/yr across 46 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -49.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the white hoodie women niche?
- 17 brands and 60 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in white hoodie women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.5% — above our launch gate.
- When does demand for white hoodie women peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the white hoodie women niche?
- Listings span $9.68–$51.85; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 23,216 reviews — the moat a new listing must climb.