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White Hoodie

Fail

Demand is soft, at -57.4% this quarter, so White Hoodie is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$308K/yr1.9M searches / yr
90-day growth
-57.4%search demand this quarter
Competition
15%top-5 click share · 66 brands · 151 sellers

Flapen Score

White Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Hoodie is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for White Hoodie 1.9M times last year and spent an estimated $308K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
0.7%
Market size, estimated
$308Ka year
Peak month
December9.0× the quietest month
Top search term
white hoodie392K searches a year

02 · Price

A sale here is worth $22.90.

Listings sell for $22.90 on average, from $9.20 to $57.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.90 that is $2K to $6K a year per listing.

Average price
$22.90inside the $15 to $100 sweet spot
Price range
$9.20–$57.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #402 within Fashion Hoodies & Sweatshirts. It carries 24,402 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
3.3%
Average rank
#402in Fashion Hoodies & Sweatshirts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
24,402per listing
Listings tracked
197

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

66 rising

Sellers

151

Top-5 brand share

60%

Top 20: 81%

Top-5 click share

15%

Top 20: 33%

Open market

37%

  • Brand 131%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

White Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top White Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white hoodie392K/yr
  • lightweight hoodie90K/yr
  • green hoodie314K/yr
  • red hoodie women171K/yr
  • grey hoodie men82K/yr
  • light pink hoodie74K/yr
  • brown hoodie women101K/yr
  • gray hoodie women48K/yr
  • navy blue hoodie women50K/yr
  • mens sweatshirts clearance sale76K/yr

Reviews and returns

What reviews say buyers love and hate about White Hoodie

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Hoodie questions

Answered from the same tracked data.