White Hoodie
FailDemand is soft, at -57.4% this quarter, so White Hoodie is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $308K/yr1.9M searches / yr
- 90-day growth
- -57.4%search demand this quarter
- Competition
- 15%top-5 click share · 66 brands · 151 sellers
Flapen Score
White Hoodie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Hoodie is stronger. Inside it, weaker.
Market
The White Hoodie market on Amazon at a glance
Shoppers on Amazon United States searched for White Hoodie 1.9M times last year and spent an estimated $308K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -57.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $308Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- white hoodie392K searches a year
02 · Price
A sale here is worth $22.90.
Listings sell for $22.90 on average, from $9.20 to $57.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.90 that is $2K to $6K a year per listing.
- Average price
- $22.90inside the $15 to $100 sweet spot
- Price range
- $9.20–$57.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #402 within Fashion Hoodies & Sweatshirts. It carries 24,402 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 99%
- Out of stock, average day
- 3.3%
- Average rank
- #402in Fashion Hoodies & Sweatshirts
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 24,402per listing
- Listings tracked
- 197
04 · Newcomers
1 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top White Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
66 rising
Sellers
151
Top-5 brand share
60%
Top 20: 81%
Top-5 click share
15%
Top 20: 33%
Open market
37%
- Brand 131%
- Brand 214%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
White Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top White Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white hoodie392K/yr
- lightweight hoodie90K/yr
- green hoodie314K/yr
- red hoodie women171K/yr
- grey hoodie men82K/yr
- light pink hoodie74K/yr
- brown hoodie women101K/yr
- gray hoodie women48K/yr
- navy blue hoodie women50K/yr
- mens sweatshirts clearance sale76K/yr
Reviews and returns
What reviews say buyers love and hate about White Hoodie
We read the reviews and the return reasons for every product selling here.
“Does not fit well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hoodie questions
Answered from the same tracked data.









