Is white hoodie profitable to sell on Amazon United States?

The niche generates $308K/yr across 197 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (47/100).

How competitive is the white hoodie niche?

66 brands and 151 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in white hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.3% — above our launch gate.

When does demand for white hoodie peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.

What does it cost to enter the white hoodie niche?

Listings span $9.20–$57.11; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 24,402 reviews — the moat a new listing must climb.

white hoodie

Skip it

Soft demand (-57.4% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$22.90

avg listing price — sweet spot $15–$100

Price range

Great$9.20–$57.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Good$308K

$308K/yr · 1.9M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Review moat

Bad24,401.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-57.4%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, white hoodie is a $308K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white hoodie market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $458K–$573K; units × avg price
Conversion rate: 0.7%
Avg BSR: #402
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 3.3%
Avg brand age: 38 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

151

Top-5 brand share

60%

Top 20: 81%

Top-5 click share

15%

Top 20: 33%

Open market

37%

Amazon Essentials31%
Hanes14%
onlypuff7%
Trendy Queen5%
FAIABLE3%
Gildan3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.4% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Open Trend

Top white hoodie search terms

white hoodie392K/yr -47.9%0.9% conv.
lightweight hoodie90K/yr +28.8%0.2% conv.
green hoodie314K/yr -71.8%0.4% conv.
red hoodie women171K/yr -64.1%0.7% conv.
grey hoodie men82K/yr -61.2%0.7% conv.
light pink hoodie74K/yr -64.6%0.1% conv.
brown hoodie women101K/yr -62.6%0.1% conv.
gray hoodie women48K/yr -47.3%0.4% conv.
navy blue hoodie women50K/yr -53.7%0.5% conv.
mens sweatshirts clearance sale76K/yr -57.3%0.0% conv.

All search terms

Top white hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large

Amazon Essentials$14.684.5★3,065 rev

Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large

Amazon Essentials$14.214.6★52,444 rev

Hanes Mens Pullover EcoSmart Hooded Sweatshirt white Large

Hanes$11.184.5★170,395 rev

Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Forest Green Large

Amazon Essentials$13.784.6★52,444 rev

Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White X-Large

Amazon Essentials$14.174.6★52,444 rev

Newest

by launch date

FAIABLE Mens Super Soft Oversized Hoodie Pullover Acid Wash Hoodie Heavyweight 2026 Fashion Hoodies & Sweatshirts Big and Tall Hoodies for Men Women Couples Grey

FAIABLE$47.74105 rev

1y ago

ceauros Mens Hoodies Loose Fit Pullover Casual Fashion Long Sleeve Hooded Sweatshirts with Pocket(Grey L)

ceauros$35.90166 rev

1y ago

Aon Apparel Lightweight Hoodies For Women Grey Hoodie - Breathable Cotton Blend Comfy Pullover with Pockets Perfect Looking Stylish Fit Light Gray Hoodie Women (Plain Heather Grey Sweatshirt L)

Aon Apparel$27.73270 rev

2y ago

FAIABLE Mens Hoodies Oversized Unisex Acid Wash Hoodie Heavyweight Fleece Vintage Washed Distress Cotton Sweatshirt Men Women Couples Streetwear College Casual Fall Winter Autumn 2026 Green

FAIABLE$50.551,232 rev

2y ago

onlypuff Hoodies for Women Red Oversized Sweatshirts Hooded Pullover Casual Workout Soft Fall Fashion Outfits Winter Clothes S

onlypuff$28.01948 rev

3y ago

What buyers say about white hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fit is accurate”

Quality-Overall12%

“The quality is well made”

Comfort-Overall12%

“Really comfortable”

Soft Feel7%

“Soft inside”

Value For Money6%

“Money well spent”

Warmth6%

“Nice and warm”

Color6%

“bright color”

Weight Light6%

“Lightweight, true to size”

Material Quality3%

“The material is very soft”

Thickness2%

“Nice thick material”

What buyers complain about

Size-Overall21%

“Does not fit well”

Quality-Overall9%

“Quality is cheap”

Thickness6%

“It was not as thick as I would have liked it to be”

Material Quality4%

“Not good material”

Thin3%

“Super thin”

Color3%

“was not the right color”

Shrinkage Resistance2%

“Really shrinks”

Pockets/Compartments2%

“Thin, shallow pockets”

Zipper Quality2%

“zipper broke immediately”

Product Condition1%

“it came USED”

Top return reasons

Size-Overall53%

Thin7%

Material Quality6%

Color6%

Sleeve Fit4%

Length3%

Chest Fit3%

Waist Fit3%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is white hoodie profitable to sell on Amazon United States?: The niche generates $308K/yr across 197 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (47/100).
How competitive is the white hoodie niche?: 66 brands and 151 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in white hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.3% — above our launch gate.
When does demand for white hoodie peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
What does it cost to enter the white hoodie niche?: Listings span $9.20–$57.11; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 24,402 reviews — the moat a new listing must climb.