White Hokas

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+12.6%

Conversion, latest week

0.2%

Market size, estimated

$47Ka year

Peak month

May2.1× the quietest month

Top search term

white hokas women49K searches a year

Listings sell for $110.69 on average, from $49.22 to $170.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $110.69 that is $0 to $11K a year per listing.

Average price

$110.69above the $15 to $100 sweet spot

Price range

$49.22–$170.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

7.5%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #223 within Athletic. It carries 3,134 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#223in Athletic

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,134per listing

Listings tracked

19

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months