White Handkerchiefs

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

9.5%

Market size, estimated

$152Ka year

Peak month

December1.7× the quietest month

Top search term

white handkerchief80K searches a year

Listings sell for $9.70 on average, from $4.01 to $21.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.70 that is $10K to $12K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$4.01–$21.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

1.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Handkerchiefs. It carries 2,437 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Handkerchiefs

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,437per listing

Listings tracked

21

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months