White Graduation Dress

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +99.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $912K a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

+99.8%

Conversion, latest week

0.2%

Market size, estimated

$912Ka year

Top search term

white graduation dress2.1M searches a year

Listings sell for $37.16 on average, from $8.66 to $65.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 0 to 100 of them. At $37.16 that is $0 to $4K a year per listing.

Average price

$37.16inside the $15 to $100 sweet spot

Price range

$8.66–$65.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,020 within Dresses. It carries 1,567 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

1.2%

Average rank

#1,020in Dresses

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,567per listing

Listings tracked

367

138 products launched here in the last 12 months. 64 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

138

Successful launches

64Amazon's first-year sales bar

Average brand age

32 months