Is white graduation cap profitable to sell on Amazon United States?

The niche generates $19K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +208.2%. Flapen's verdict: Skip it (49/100).

How competitive is the white graduation cap niche?

11 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

When does demand for white graduation cap peak?

Demand peaks in Apr–May–Jun; the busiest month runs 9.5× the quietest.

What does it cost to enter the white graduation cap niche?

Listings span $4.17–$44.52; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

white graduation cap

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+208.2%

90-day search growth — must beat 0% to launch

Review moat

Great390.64

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.17–$44.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.48

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$19K

$19K/yr · 29K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, white graduation cap is a $19K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white graduation cap market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $26K–$31K; units × avg price
Conversion rate: 6.3%
Avg BSR: #728
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 209 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

GradPlaza35%
Newrara14%
TngHui13%
Happy Secret11%
Grad HAGO8%
YIIOSS5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +208.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.5×

Open Trend

Top white graduation cap search terms

white graduation cap20K/yr +188.5%5.2% conv.
white grad cap6K/yr +257.7%5.5% conv.
graduation cap white3K/yr +261.1%4.7% conv.

All search terms

Top white graduation cap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GradPlaza Matte Graduation Cap with Tassel White Graduation hat for High School College Adult 2026

GradPlaza$7.814.6★333 rev

Newrara Unisex Matte Adult Graduation Cap Only (White)

Newrara$8.344.6★1,132 rev

TngHui Graduation Cap 2026 with Tassel Unisex Matte Bachelor High School Cap Adjustable Size White

TngHui$7.524.6★1,440 rev

Happy Secret Matte Graduation Cap with 2026 Tassel for Adults Adjustable Elastic Unisex for High School College Ceremony White

Happy Secret$7.034.6★663 rev

Grad HAGO Unisex Adult Graduation Cap with 2026 and 2025 Tassel Year Charm for High School & Bachelor Master White

Grad HAGO$7.234.4★122 rev

Newest

by launch date

Yotopzy Unisex Matte Adult Graduation Cap with 2026 and 2027 Tassel Year Charm White

Yotopzy$6.999 rev

6mo ago

Hanaive 20 Pcs White 20/40 Pcs Graduation Cap 2026 Graduation Hat with Tassel Adult Sublimation Cap Bulk Adjustable Brim Matte for Women

Hanaive$44.5240 rev

7mo ago

GZJINYUAN Unisex Matte Graduation Cap with Gold 2025/2026 Year Tassel Charm Graduation Hat for Adults Bachelor Master (White)

GZJINYUAN$7.1679 rev

1y ago

CLERKMANS Unisex Teenager Adult Graduation Cap (White Matte Finish)

CLERKMANS$4.1725 rev

1y ago

Grad HAGO Unisex Adult Graduation Cap with 2026 and 2025 Tassel Year Charm for High School & Bachelor Master White

Grad HAGO$7.23122 rev

2y ago

What buyers say about white graduation cap

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product50%

“The caps were just as advertised”

Quality-Overall20%

“Amazing product”

Value For Money10%

“Great value”

Material Quality10%

“The material and quality is as expected”

Size-Overall10%

“Fits nicely as well”

Top return reasons

Size-Overall55%

Color11%

Quality-Overall5%

Waist Fit4%

Value For Money4%

Advertised Vs Actual Product4%

Material Quality2%

Length2%

Certifications1%

Shape/Style1%

Common questions

Is white graduation cap profitable to sell on Amazon United States?: The niche generates $19K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +208.2%. Flapen's verdict: Skip it (49/100).
How competitive is the white graduation cap niche?: 11 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
When does demand for white graduation cap peak?: Demand peaks in Apr–May–Jun; the busiest month runs 9.5× the quietest.
What does it cost to enter the white graduation cap niche?: Listings span $4.17–$44.52; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.