White Gold

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

271K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

1.2%

Market size, estimated

$220Ka year

Peak month

December1.8× the quietest month

Top search term

white gold jewelry54K searches a year

Listings sell for $70.02 on average, from $6.98 to $1270.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $70.02 that is $0 to $7K a year per listing.

Average price

$70.02inside the $15 to $100 sweet spot

Price range

$6.98–$1270.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,753 within Bracelets. It carries 4,557 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

0.8%

Average rank

#2,753in Bracelets

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

4,557per listing

Listings tracked

44

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months