White Gifts

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

1.1%

Market size, estimated

$152Ka year

Top search term

cozy367K searches a year

Listings sell for $22.39 on average, from $5.87 to $62.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.39 that is $11K to $17K a year per listing.

Average price

$22.39inside the $15 to $100 sweet spot

Price range

$5.87–$62.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Socks & Hosiery. It carries 9,176 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#121in Socks & Hosiery

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

9,176per listing

Listings tracked

60

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months