Is white flowy top profitable to sell on Amazon United States?

The niche generates $124K/yr across 326 tracked products. 46 of 116 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the white flowy top niche?

118 brands and 129 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in white flowy top?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.3% — above our launch gate.

When does demand for white flowy top peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the white flowy top niche?

Listings span $6.27–$37.05; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.

white flowy top

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Great$17.77

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$6.27–$37.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,022.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$124K

$124K/yr · 1.5M searches

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, white flowy top is a $124K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white flowy top market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 0.5%
Avg BSR: #2,657
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.9%
Avg brand age: 31 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

118 rising

Sellers

129

Top-5 brand share

27%

Top 20: 62%

Top-5 click share

Top 20: 24%

Open market

73%

Tankaneo10%
Falechay4%
Sovelen3%
Remidoo3%
Milumia3%
FUNTOUR3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top white flowy top search terms

white flowy top264K/yr +68.7%0.4% conv.
batwing tops for women300K/yr +31.5%0.1% conv.
ruffle tops for women155K/yr +17.5%0.0% conv.
cute flowy tops88K/yr +72.4%0.1% conv.
black flowy top104K/yr +48.5%0.2% conv.
flowy white top89K/yr +58.1%0.3% conv.
bat wing tops for women88K/yr +21.8%0.1% conv.
batwing sleeve tops for women60K/yr +60.9%0.1% conv.
white flowy tank top44K/yr +133.8%0.5% conv.
flowy summer top25K/yr +148.9%0.1% conv.

All search terms

Top white flowy top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (US Alpha One Size Regular Regular White)

Dancenter$14.534.6★75 rev

Women Sheer Poncho Top Lightweight Knit Crochet Shrug Bolero Mesh Batwing Sleeve Sweater Cover Up Beachwear

Argeousgor$14.604.4★351 rev

Sovelen Womens Summer Casual Crewneck Batwing Half Sleeve T-Shirts Solid Color Loose Fit Cute Basic Flowy Tops Tees Blouses White

Sovelen$14.653.9★4,191 rev

ANRABESS Womens Tops Oversized T Shirts Short Sleeve Crewneck Summer Casual Loose Basic Tee Shirt 2026 Trendy Fashion Clothes Black X-Large

ANRABESS$8.834.3★4,446 rev

SweatyRocks Womens Lace Trimmed V Neck Ruffled Sleeve Flared Eyelet Tank Blouse Top White Small

SweatyRocks$27.064.0★122 rev

Newest

by launch date

Sampeel Shirts for Women Trendy 2026 White T Shirts Crop Tops 2026 Fitted Summer Shirts Slim Fit Basic Tees Going Out Batwing Sleeve Womens Tops Tees and Blouses M

Sampeel$8.96162 rev

3mo ago

WIHOLL Tank Top for Women Trendy Flowy Beach Vacation Clothes Sleeveless Womens Summer Boho Tops Cruise Outfits Eyelet Dressy Casual Loose Fit White M

WIHOLL$9.17928 rev

5mo ago

EVALESS Spring Tops for Women 2026 Fashion Trendy Summer Dressy Casual V Neck 3/4 Batwing Sleeve T Shirts Sexy Cute Ruched Business Work Blouses White Large

EVALESS$14.00233 rev

5mo ago

Remidoo Womens Cinched Waisted Tops Batwing Short Sleeve Tee Ruched T Shirt Black Small

Remidoo$19.1289 rev

7mo ago

MIYIEONZ Womens Boat Neck Batwing Tops Cinched Waist Top Tie Back Short Sleeve Shirts Business Casual Clothing Small Coffee

MIYIEONZ$18.8057 rev

7mo ago

What buyers say about white flowy top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit perfect”

Comfort-Overall11%

“It's comfortable”

Soft Feel7%

“Butter Soft”

Color6%

“Color is exact”

Material Quality6%

“Cute material”

Quality-Overall6%

“Excellent quality”

Shape/Style6%

“Very flattering”

Value For Money4%

“Great purchase for the money”

Weight Light3%

“This shirt is super cute and lightweight”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall28%

“Fit is loose”

Material Quality6%

“Terrible material”

Quality-Overall5%

“Low quality”

Color4%

“Color was off”

Transparency4%

“Super see through”

Thickness3%

“Its fairly thin material”

Advertised Vs Actual Product3%

“Not as described”

Length2%

“the actual length isn't even close to what is advertised”

Shape/Style2%

“Not flattering”

Wrinkles2%

“Wrinkles never would come out of it”

Top return reasons

Size-Overall44%

Length10%

Chest Fit8%

Material Quality7%

Thin3%

Waist Fit3%

Shape/Style3%

Transparency3%