White Fedora

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+64.3%

Conversion, latest week

1.7%

Market size, estimated

$63Ka year

Peak month

May2.6× the quietest month

Top search term

white fedora hat for men42K searches a year

Listings sell for $27.38 on average, from $9.96 to $130.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.38 that is $0 to $3K a year per listing.

Average price

$27.38inside the $15 to $100 sweet spot

Price range

$9.96–$130.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #144 within Fedoras. It carries 2,492 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

94%

Out of stock, average day

5.7%

Average rank

#144in Fedoras

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,492per listing

Listings tracked

97

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months