white eyelet dress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (19.1%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$43.30avg listing price — sweet spot $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good745.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$62K$62K/yr · 573K searches
Price range
Bad$24.05–$702.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad19.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white eyelet dress is a $62K/yr Amazon United States market (573K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white eyelet dress market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,283
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 0.9%
- Avg brand age
- 28 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
35
Top-5 brand share
79%
Top 20: 96%
Top-5 click share
16%
Top 20: 38%
Open market
18%
- chouyatou41%
- PRETTYGARDEN16%
- MEROKEETY10%
- dowerme7%
- ZESICA5%
- BTFBM3%
- Open — no brand owns it (25 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 17.7×
Top white eyelet dress search terms
- white eyelet dress95K/yr
- chouyatou dress for women56K/yr
- white eyelet dress for women62K/yr
- chouyatou84K/yr
- eyelet dresses for women 202620K/yr
- chouyatou womens summer dress16K/yr
- chouyatou dress57K/yr
- black eyelet dress23K/yr
- chouyatou pants17K/yr
- eyelet maxi dress23K/yr
Top white eyelet dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
chouyatou Women Summer Ruffle Hem Floral Lace Eyelet Dress Casual Notch Neck Midi Tunic Dress with Pocket (Medium White)
chouyatou$34.394.2★1,507 rev
chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Large Blue)
chouyatou$28.094.0★780 rev
chouyatou Womens Casual Long Sleeve Button Down Loose Striped Cotton Maxi Shirt Dress (Large Blue)
chouyatou$28.384.1★5,745 rev
PRETTYGARDEN Womens Sleeveless Maxi Summer Dresses 2026 Hollow Out Eyelet Square Neck Ruffle Flowy Beach Vacation Sundress (White Medium)
PRETTYGARDEN$48.174.5★203 rev
chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Medium Blue)
chouyatou$28.384.0★780 rev
Newest
by launch date
PRETTYGARDEN Women Boho V Neck Long Dresses 2026 Casual Short Sleeve Smocked Waist Hollow Out Eyelet Flowy Cocktail Dress (White Medium)
PRETTYGARDEN$46.5396 rev
ZENUTA Summer Dress for Women Square Neck Eyelet Sleeveless Smocked Waist A-Line Midi Dress with Pockets Casual Cotton Beach Dress White
ZENUTA$32.257 rev
RUMIA Summer Dresses for Women 2026 V Neck Eyelet A Line Graduation Beach Wedding Guest Spring Dress Green Medium
RUMIA$34.53277 rev
PRETTYGARDEN Womens Boho Maxi Dresses 2026 Summer Floral Lace Eyelet V Neck Spring Wedding Guest Dress Beach Vacation Clothes (White Medium)
PRETTYGARDEN$51.63150 rev
LILLUSORY Womens Eyelet Dress Cotton Lace 2026 Summer Beach Vacation Outfits Mini V Neck A Line Hollow Out Spring Trendy Cute Work Casual Short Sun Dresses White M
LILLUSORY$33.7649 rev
Trending
90-day click momentum
chouyatou Womens Fall Corduroy Adjustable Strap Overall Dress Pinafore Elegant Midi Tank Dress (Large Brown)
chouyatou$28.573.9★
ZENUTA Summer Dress for Women Square Neck Eyelet Sleeveless Smocked Waist A-Line Midi Dress with Pockets Casual Cotton Beach Dress White
ZENUTA$32.254.6★
chouyatou Womens Summer Boho V-Neck Cotton Tunic Dress Casual Loose Short Sleeve Midi Long Beach Dress (Medium Brown)
chouyatou$26.153.6★
chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Large Blue)
chouyatou$28.094.0★
dowerme Women Summer Dresses 2026 Casual Sleeveless Crewneck A-Line Boho Lace Eyelet Cotton Tank Maxi Dress with Pockets(White Medium)
dowerme$41.034.4★
What buyers say about white eyelet dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“It's comfortable”
“Appears well made”
“Material is comfortable”
“Beautiful dress”
“color was true”
“I love the deep pockets”
“Lightweight,”
“Exactly as pictured”
“Great value”
What buyers complain about
“Too short”
“Too much material”
“color is dull”
“tight in the chest”
“It was loose in the waist”
“Not my style”
“Not well-made”
“White is See Through”
“Too long”
“Not exactly as described”
Top return reasons
Common questions
- Is white eyelet dress profitable to sell on Amazon United States?
- The niche generates $62K/yr across 150 tracked products. 25 of 64 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white eyelet dress niche?
- 31 brands and 35 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in white eyelet dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 19.1% — above our launch gate.
- When does demand for white eyelet dress peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 17.7× the quietest.
- What does it cost to enter the white eyelet dress niche?
- Listings span $24.05–$702.71; the average listing price is $43.30 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.