White Elephant Gifts for Adults

Shoppers searched for this 90.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.3M a year.

Searches, last 12 months

90.8M

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

0.8%

Market size, estimated

$19.3Ma year

Peak month

December129.5× the quietest month

Top search term

gifts for men23.2M searches a year

Listings sell for $26.57 on average, from $5.02 to $62.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 5,000 to 6,000 of them. At $26.57 that is $133K to $159K a year per listing.

Average price

$26.57inside the $15 to $100 sweet spot

Price range

$5.02–$62.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

5,000–6,000

Revenue per listing a year

$133K–$159K

Returns

3.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Wallets, Card Cases & Money Organizers. It carries 16,208 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#83in Wallets, Card Cases & Money Organizers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

16,208per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months