White Earmuffs
FailDemand is soft, at -92.2% this quarter, so White Earmuffs is a Fail.
- Flapen Score
- 20 / 100Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 4520
- Market size
- $51K/yr145K searches / yr
- 90-day growth
- -92.2%search demand this quarter
- Competition
- 89%top-5 click share · 8 brands · 9 sellers
Flapen Score
White Earmuffs against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Earmuffs is stronger. Inside it, weaker.
Market
The White Earmuffs market on Amazon at a glance
Shoppers on Amazon United States searched for White Earmuffs 145K times last year and spent an estimated $51K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -92.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $51Ka year
- Peak month
- December78.1× the quietest month
- Top search term
- white earmuffs60K searches a year
02 · Price
A sale here is worth $10.99.
Listings sell for $10.99 on average, from $7.40 to $14.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.99 that is $5K to $8K a year per listing.
- Average price
- $10.99under the $15 to $100 sweet spot
- Price range
- $7.40–$14.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 14.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Earmuffs. It carries 1,168 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Earmuffs
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top White Earmuffs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
9
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
5%
- Brand 138%
- Brand 220%
- Brand 313%
- Brand 412%
- Brand 56%
- Brand 66%
- Open — no brand owns it (2 brands, 5%)
Demand
White Earmuffs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 78.1×
Search terms
Top White Earmuffs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white earmuffs60K/yr
- white ear muffs38K/yr
- white ear muffs women13K/yr
- white earmuffs for women9K/yr
- white fur earmuffs5K/yr
- ear muffs white6K/yr
- white fluffy earmuffs6K/yr
- earmuffs white3K/yr
- white fuzzy ear muffs4K/yr
Reviews and returns
What reviews say buyers love and hate about White Earmuffs
We read the reviews and the return reasons for every product selling here.
“Doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Earmuffs questions
Answered from the same tracked data.