White Dress Shirt for Men

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

1.9%

Market size, estimated

$1.8Ma year

Peak month

October2.0× the quietest month

Top search term

white dress shirt for men933K searches a year

Listings sell for $17.57 on average, from $11.12 to $31.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $17.57 that is $26K to $35K a year per listing.

Average price

$17.57inside the $15 to $100 sweet spot

Price range

$11.12–$31.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$35K

Returns

11.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #117 within Button-Down Shirts. It carries 7,147 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#117in Button-Down Shirts

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

7,147per listing

Listings tracked

50

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months