White Dress

Shoppers searched for this 82.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

82.6M

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

0.1%

Market size, estimated

$2.0Ma year

Peak month

September2.6× the quietest month

Top search term

wedding guest dress18.1M searches a year

Listings sell for $47.83 on average, from $8.93 to $266.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 0 to 100 of them. At $47.83 that is $0 to $5K a year per listing.

Average price

$47.83inside the $15 to $100 sweet spot

Price range

$8.93–$266.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

26.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #710 within Dresses. It carries 1,456 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.9%

Average rank

#710in Dresses

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,456per listing

Listings tracked

886

399 products launched here in the last 12 months. 210 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

399

Successful launches

210Amazon's first-year sales bar

Average brand age

35 months