Is white derby hat profitable to sell on Amazon United States?

The niche generates $48K/yr across 108 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +180.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the white derby hat niche?

57 brands and 67 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in white derby hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.3% — above our launch gate.

When does demand for white derby hat peak?

Demand peaks in Apr–May; the busiest month runs 30.7× the quietest.

What does it cost to enter the white derby hat niche?

Listings span $7.25–$61.22; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.

white derby hat

Worth a look

Shows demand growing +180.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+180.8%

90-day search growth — must beat 0% to launch

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$20.46

avg listing price — sweet spot $15–$100

Price range

Great$7.25–$61.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good733.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Market size

Bad$48K

$48K/yr · 142K searches

According to Flapen's Amazon United States niche tracking, white derby hat is a $48K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

white derby hat market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $102K–$123K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,318
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.8%
Avg brand age: 38 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

40%

Top 20: 74%

Top-5 click share

22%

Top 20: 54%

Open market

56%

Zando13%
RZTA9%
ORIDOOR9%
ASAHEL5%
QDC5%
DRESHOW4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +180.8% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 30.7×

Open Trend

Top white derby hat search terms

white derby hat33K/yr +214.2%3.3% conv.
white derby hats for women25K/yr +228.4%3.2% conv.
white kentucky derby hat15K/yr +155.8%3.2% conv.
white kentucky derby hats for women13K/yr +345.2%3.6% conv.
white tea party hat20K/yr +81.2%2.1% conv.
kentucky derby hats for women white6K/yr +348.1%3.8% conv.
derby hat white5K/yr +363.7%3.8% conv.
fascinator white5K/yr +187.3%3.0% conv.
white tea hat7K/yr +52.2%1.9% conv.
white headpiece10K/yr +30.4%0.6% conv.

All search terms

Top white derby hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fascinators Hats 20s 50s Pillbox Hat Cocktail Tea Party for Women (White One Size)

ASAHEL$8.304.6★1,188 rev

RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White

RZTA$21.544.3★895 rev

QDC Fascinators for Women Tea Party Headband Hats Cocktail Flower Mesh Feathers Headwear Hair Clip for Wedding White

QDC$10.014.6★1,131 rev

ORIDOOR Womens Organza Church Tea Party Wedding Fascinator Derby Hat Wide Brim Sun Hats (C Pure White)

ORIDOOR$21.814.2★1,181 rev

Zando 2026 Fascinators Hats for Women Ken-tucky Derby Flower Tea Hat 20s Mesh Feathers Headband Hair Clip for Wedding Cocktail Vintage Pillbox Church Hat Headwear White Fascinator Headband One Size

Zando$19.004.4★105 rev

Newest

by launch date

Semato Fascinators Hats for Women Mesh Feathers Elegant White Tea Party Kentucky Hat Derby Headband with Hair Clip

Semato$9.8241 rev

3mo ago

Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M17 White

Unpifolov$40.3117 rev

5mo ago

Zando Ken-Tucky Derby Hats for Women 2026 Elegant Tea Party Organza Victorian Church Wedding Hat White Fascinators Hats One Size

Zando$22.73354 rev

6mo ago

Tradder 3 Pcs Derby Outfits for Women Organza Fascinator Hat Beaded Derby Earrings Gloves Tea Party Outfit for Ladies (White Elegant)

Tradder$36.4823 rev

7mo ago

AMCAMI Fascinators Hats with Feather for Women 2026 Derby Hats Tea Party Hat with Headband and Clip White

AMCAMI$10.1922 rev

1y ago

What buyers say about white derby hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The headband fit perfectly and stayed on”

Value For Money13%

“Great for the price”

Quality-Overall11%

“The quality exceeded my expectations, and the white color is elegant and classy”

Comfort-Overall7%

“They were very comfortable”

Color7%

“Colors are fabulous”

Shape/Style6%

“Style is cute”

Advertised Vs Actual Product6%

“Exactly as advertised”

Weight Light5%

“Lovely Lightweight Special Occasion Hat”

Ease Of Use3%

“Super easy to use”

Design-Overall2%

“It's elegant and looks way more expensive than it is”

What buyers complain about

Size-Overall19%

“hat too small”

Quality-Overall16%

“Quality wasn't so good”

Advertised Vs Actual Product5%

“Does not look like photos”

Material Quality4%

“made with cheap materials”

Shape/Style4%

“For some reason I was never able to get the shape right”

Strength4%

“The elastic cording for the bracelet is flimsy”

Functionality-Overall3%

“it just doesnt work with anything”

Wrinkles3%

“The brim had at least five creases”

Value For Money3%

“NOT worth the price”

Flexibility3%

“Brim needs to be stiffer”

Top return reasons

Size-Overall53%

Color9%

Shape/Style7%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality5%

Value For Money2%

Strength2%

Wrinkles1%

Functionality-Overall1%

Common questions

Is white derby hat profitable to sell on Amazon United States?: The niche generates $48K/yr across 108 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +180.8%. Flapen's verdict: Worth a look (61/100).
How competitive is the white derby hat niche?: 57 brands and 67 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in white derby hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.3% — above our launch gate.
When does demand for white derby hat peak?: Demand peaks in Apr–May; the busiest month runs 30.7× the quietest.
What does it cost to enter the white derby hat niche?: Listings span $7.25–$61.22; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.