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49

white cropped shirt

Skip it

High returns (8.8%) — this niche doesn't clear our bar today.

Market size 14Growth 67Conversion 27Competition 87Returns 11Price range 63Avg price 65Brand share 44Review moat 42Quality gap 65

Competition

Great28%

top-5 click share — an open shelf

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.74

avg listing price — sweet spot $15–$100

Price range

Good$7.70–$27.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,343.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 189K searches

Returns

Bad8.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white cropped shirt is a $57K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white cropped shirt market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$41K–$55K
units × avg price
Conversion rate
2.2%
Avg BSR
#404
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
0.0%
Avg brand age
28 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

29

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

28%

Top 20: 66%

Open market

18%

  • Artfish46%
  • ANRABESS13%
  • Trendy Queen8%
  • REORIA7%
  • AURUZA6%
  • EFAN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Top white cropped shirt search terms

  • cropped white tank36K/yr
  • white cropped tank29K/yr
  • artfish tank top29K/yr
  • white tank top cropped26K/yr
  • cropped white tank top16K/yr
  • super crop top12K/yr
  • artfish14K/yr
  • artfish womens sleeveless tank top7K/yr
  • white cropped tank top woman6K/yr
  • black fitted crop top5K/yr
All search terms

Top white cropped shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$7K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white cropped shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Amazing fit”

Quality-Overall10%

“Great quality shirt”

Soft Feel8%

“Really soft”

Comfort-Overall8%

“Super comfortable”

Color7%

“Nice white color”

Material Quality5%

“sturdy material”

Stretchability/Expandability/Elasticity3%

“The fabric is stretchy and comfortable”

Shape/Style3%

“Really cute and stylish”

Thickness3%

“The thickness on the front is perfect in appearance although the back is almost unacceptable its so see through”

Transparency3%

“Its easy and not see through”

What buyers complain about

Size-Overall26%

“Runs large”

Material Quality5%

“Cheap material”

Transparency5%

“In my opinion the jersey fabric is a bit see through”

Thickness4%

“Material is thicker than I thought”

Quality-Overall4%

“Quality control poor”

Strap/String Quality3%

“Strap not sewed well”

Stretchability/Expandability/Elasticity3%

“almost like it had been stretched out”

Advertised Vs Actual Product2%

“does not look like photo”

Shape/Style2%

“Not flattering at all”

Chest Fit2%

“No support for my small chest”

Top return reasons

Size-Overall47%
Length12%
Chest Fit10%
Material Quality6%
Thin4%
Transparency3%
Waist Fit3%
Advertised Vs Actual Product2%
Arm Fit2%
Quality-Overall1%

Common questions

Is white cropped shirt profitable to sell on Amazon United States?
The niche generates $57K/yr across 65 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Skip it (49/100).
How competitive is the white cropped shirt niche?
25 brands and 29 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in white cropped shirt?
Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 8.8% — above our launch gate.
When does demand for white cropped shirt peak?
Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.4× the quietest.
What does it cost to enter the white cropped shirt niche?
Listings span $7.70–$27.39; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.