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61

white crop top

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 64Conversion 11Competition 96Returns 17Price range 74Avg price 70Brand share 95Review moat 40Quality gap 55

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Price range

Good$6.78–$38.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.41

avg listing price — sweet spot $15–$100

Market size

Good$691K

$691K/yr · 5.5M searches

Growth

Good+42.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,460.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, white crop top is a $691K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white crop top market data

Units sold / yr
40K–50K
avg 100–250/product
Revenue / yr
$576K–$721K
units × avg price
Conversion rate
0.9%
Avg BSR
#690
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
0.3%
Avg brand age
31 months
Avg seller age
158 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

74

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

15%

Top 20: 36%

Open market

54%

  • Trendy Queen13%
  • ANRABESS10%
  • Dalavch6%
  • CHICGAL6%
  • Tankaneo6%
  • Artfish5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.7% search growth over the last 90 days.
150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Top white crop top search terms

  • cropped t shirts for women562K/yr
  • white crop top836K/yr
  • cropped tank tops for women420K/yr
  • black crop top574K/yr
  • crop tank tops for women315K/yr
  • white crop tops for women411K/yr
  • plus size crop top276K/yr
  • graphic crop tops for women209K/yr
  • oversized cropped tshirts for women142K/yr
  • crop tank134K/yr
All search terms

Top white crop top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$14K4%$28K6%$41K8%$55K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white crop top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits as expected”

Soft Feel12%

“Material is soft”

Comfort-Overall9%

“And comfortable”

Quality-Overall8%

“AMAZING QUALITY”

Material Quality7%

“comfortable material”

Color7%

“The colors are accurate”

Value For Money3%

“Great deal”

Stretchability/Expandability/Elasticity3%

“nice stretch”

Shape/Style3%

“Really Flattering”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall24%

“Didn't fit right”

Transparency6%

“The white one is definitely more transparent”

Material Quality5%

“Cheap material”

Quality-Overall5%

“Very cheaply made”

Thickness4%

“thicker than expected”

Color3%

“not so much of the color showing through”

Advertised Vs Actual Product2%

“False advertising”

Stretchability/Expandability/Elasticity2%

“Not stretchy”

Shape/Style2%

“Not flattering”

Smell1%

“I cant get the smell out”

Top return reasons

Size-Overall48%
Length12%
Chest Fit8%
Material Quality7%
Thin3%
Transparency3%
Waist Fit3%
Advertised Vs Actual Product2%
Sleeve Fit2%
Shape/Style2%

Common questions

Is white crop top profitable to sell on Amazon United States?
The niche generates $691K/yr across 176 tracked products. 27 of 50 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the white crop top niche?
67 brands and 74 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in white crop top?
Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 7.3% — above our launch gate.
When does demand for white crop top peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the white crop top niche?
Listings span $6.78–$38.51; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 2,460 reviews — the moat a new listing must climb.