Is white crewneck sweatshirt profitable to sell on Amazon United States?

The niche generates $157K/yr across 55 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.3%. Flapen's verdict: Skip it (41/100).

How competitive is the white crewneck sweatshirt niche?

27 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in white crewneck sweatshirt?

Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 11.2% — above our launch gate.

When does demand for white crewneck sweatshirt peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the white crewneck sweatshirt niche?

Listings span $9.67–$35.03; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 6,690 reviews — the moat a new listing must climb.

white crewneck sweatshirt

Skip it

Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$21.46

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$9.67–$35.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay$157K

$157K/yr · 531K searches

Review moat

Bad6,690.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.2%

return rate — above 5% kills the launch gate

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, white crewneck sweatshirt is a $157K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white crewneck sweatshirt market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $215K–$268K; units × avg price
Conversion rate: 1.4%
Avg BSR: #150
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

35%

Top 20: 71%

Open market

24%

Amazon Essentials40%
Gildan13%
BTFBM7%
ANRABESS6%
PRETTYGARDEN6%
Dokotoo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.3% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top white crewneck sweatshirt search terms

white sweatshirt women178K/yr -51.7%1.1% conv.
womens white sweatshirt64K/yr -47.5%1.2% conv.
white crewneck47K/yr -26.5%1.5% conv.
white crewneck sweatshirt59K/yr -45.8%1.6% conv.
white crew neck19K/yr -32.4%0.4% conv.
white sweatshirt for women17K/yr -49.3%0.6% conv.
white crew neck sweatshirt women15K/yr -43.8%1.5% conv.
white womens sweatshirt16K/yr -44.8%1.5% conv.
white crewneck sweatshirt women16K/yr -57.5%1.5% conv.
white pullover women12K/yr -61.7%0.3% conv.

All search terms

Top white crewneck sweatshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) White Small

Amazon Essentials$12.904.3★19,820 rev

Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack White (1-Pack) Large

Gildan$11.014.6★48,488 rev

ANRABESS Womens Long Sleeve Crewneck Oversized Sweatshirts White L

ANRABESS$25.104.4★1,735 rev

Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White Small

Amazon Essentials$15.694.3★822 rev

BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)

BTFBM$31.354.2★421 rev

Newest

by launch date

MAPICK Womens Cropped Sweatshirt Oversized Crewneck Cotton Long Sleeve Boxy Crop Pullover Casual Lightweight Athleisure Top White

MAPICK$20.4539 rev

5mo ago

TICTICMIMI Womens Crewneck Sweatshirts Lightweight Long Sleeve Tunic Tops Cute Pullover Shirts White

TICTICMIMI$20.99570 rev

1y ago

BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)

BTFBM$31.35421 rev

1y ago

PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (White M)

PRETTYGARDEN$34.93506 rev

2y ago

PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (White L)

PRETTYGARDEN$35.03506 rev

2y ago

What buyers say about white crewneck sweatshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Great fit”

Quality-Overall11%

“Beautiful quality”

Comfort-Overall11%

“Very comfortable”

Soft Feel8%

“soft material”

Warmth8%

“it keeps you warm”

Material Quality5%

“Cute and thick quality material”

Color4%

“Crisp crisp white color”

Value For Money4%

“Definitely worth the price”

Weight Light4%

“Very lightweight doesn't pill”

Thickness3%

“good thickness”

What buyers complain about

Size-Overall20%

“Bigger than expected”

Color7%

“off white color”

Material Quality6%

“Material wasnt what I thought”

Thickness6%

“Will say only downside is with the thick material”

Quality-Overall5%

“Low low quality”

Advertised Vs Actual Product3%

“looks nothing like the picture”

Transparency2%

“Transparent White Shirt :”

Sleeve Fit2%

“Given that, the sleeves are especially tight”

Shrinkage Resistance2%

“Shrinks”

Weight Heavy2%

“The hood is very heavy”

Top return reasons

Size-Overall49%

Material Quality6%

Thin6%

Sleeve Fit5%

Length5%

Color3%