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White Crewneck Sweatshirt

Fail

Demand is soft, at -47.3% this quarter, so White Crewneck Sweatshirt is a Fail.

Filters High Returns
Flapen Score
41
41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$157K/yr531K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
35%top-5 click share · 27 brands · 58 sellers

Flapen Score

White Crewneck Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Crewneck Sweatshirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The White Crewneck Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for White Crewneck Sweatshirt 531K times last year and spent an estimated $157K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
1.4%
Market size, estimated
$157Ka year
Peak month
October6.0× the quietest month
Top search term
white sweatshirt women178K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $9.67 to $35.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $21.46 that is $5K to $11K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$9.67–$35.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Fashion Hoodies & Sweatshirts. It carries 6,690 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Fashion Hoodies & Sweatshirts
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,690per listing
Listings tracked
55

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Crewneck Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

58

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

35%

Top 20: 71%

Open market

24%

  • Brand 140%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

White Crewneck Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top White Crewneck Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white sweatshirt women178K/yr
  • womens white sweatshirt64K/yr
  • white crewneck47K/yr
  • white crewneck sweatshirt59K/yr
  • white crew neck19K/yr
  • white sweatshirt for women17K/yr
  • white crew neck sweatshirt women15K/yr
  • white womens sweatshirt16K/yr
  • white crewneck sweatshirt women16K/yr
  • white pullover women12K/yr

Reviews and returns

What reviews say buyers love and hate about White Crewneck Sweatshirt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
11.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common White Crewneck Sweatshirt questions

Answered from the same tracked data.