white collared shirt women
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$9.82–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,470.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 678K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, white collared shirt women is a $95K/yr Amazon United States market (678K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white collared shirt women market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $127K–$159K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
40
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
24%
Top 20: 51%
Open market
41%
- siliteelon22%
- Mutitop10%
- J.VER9%
- Zeagoo8%
- TACVASEN5%
- ONKEEP5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.3×
Top white collared shirt women search terms
- white collared shirt women286K/yr
- womens collared tops45K/yr
- collared blouses for women48K/yr
- white collar shirt women59K/yr
- collared short sleeve shirts for women20K/yr
- plus size collared shirts for women25K/yr
- collared tops for women28K/yr
- womens collared blouse28K/yr
- womens white collared shirt31K/yr
- cute collared shirts for women15K/yr
Top white collared shirt women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J.VER Womens Dress Shirts Long Sleeve Button Down Shirt Wrinkle-Free Business Casual Blouse Office Work Tops White Medium
J.VER$17.594.4★8,553 rev
siliteelon White Button Down Shirt Women Short Sleeve Dresss Shirts Stain Shield Collared Blouses Wrinkle Free Work Business Attires
siliteelon$13.684.4★251 rev
Aeropostale Womens Aero Uniform Polo Short Sleeve
AEROPOSTALE$9.824.0★2,229 rev
siliteelon Womens Classic-Fit Dress Shirts Long Sleeve Button Down Wrinkle-Free Stretch Solid Casual Work Office Blouse Top White Medium
siliteelon$17.134.5★7,861 rev
Mutitop Button Down Shirts for Women Long Sleeve Dress Shirts Wrinkle Free Collared Work Office Solid Blouses Corset Tops - All White M
Mutitop$15.574.4★1,366 rev
Newest
by launch date
ONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Large
ONKEEP$13.64123 rev
ONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Medium
ONKEEP$13.52123 rev
siliteelon White Button Down Shirt Women Short Sleeve Dresss Shirts Stain Shield Collared Blouses Wrinkle Free Work Business Attires
siliteelon$13.68251 rev
Zeagoo Button Down Shirts for Women White Dress Shirts Work Blouses Short Sleeve Collared Summer Business Office Tops
Zeagoo$12.16262 rev
JDWZSI Womens Crop Tops Collared V Neck T Shirts Short Sleeve Polo Shirts
JDWZSI$10.66122 rev
Trending
90-day click momentumONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Medium
ONKEEP$13.524.5★
JDWZSI Womens Crop Tops Collared V Neck T Shirts Short Sleeve Polo Shirts
JDWZSI$10.664.5★
ONKEEP Dress Shirts for Women Long Sleeve Button Down Shirt Stretch Wrinkle Free Solid Casual Work Office Blouse Top White Large
ONKEEP$13.644.5★
Womens Polo Shirts Short Sleeve Quick Dry UPF 50+ Sun Protection Business Casual Collared Shirt Tennis Golf Shirt Work Tops (WT M) White
LEQILA$12.544.4★
siliteelon White Button Down Shirt Women Short Sleeve Dresss Shirts Stain Shield Collared Blouses Wrinkle Free Work Business Attires
siliteelon$13.684.4★
What buyers say about white collared shirt women
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“High quality shirt”
“Comfortable material”
“So comfortable”
“color is accurate”
“soft as described”
“does not wrinkle”
“Definitely worth the price”
“Really flattering”
“As advertised”
What buyers complain about
“Runs large”
“Material not as expected”
“Extremely wrinkled”
“Not well made”
“translucent”
“Small in bust”
“Also sleeves are too long”
“Received a USED shirt”
“Not a true white”
“Its a thin sweater material fitted”
Top return reasons
Common questions
- Is white collared shirt women profitable to sell on Amazon United States?
- The niche generates $95K/yr across 87 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the white collared shirt women niche?
- 34 brands and 40 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in white collared shirt women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 11.6% — above our launch gate.
- When does demand for white collared shirt women peak?
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the white collared shirt women niche?
- Listings span $9.82–$37.72; the average listing price is $15.86 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.